ABBVIE
How do you eradicate hepatitis c?
The Challenge
Bring the risks, impact and symptoms of Hep-C to life through public awareness, and engagement with MSPs and Government.
Hep-C eradication would only be possible if politicians knew it was achievable and understood the condition.
The Solution:
Grayling appealed to hearts and minds of politicians through an integrated campaign featuring a parliamentary exhibition, a leading charity partnership and a hard-hitting BBC feature.
The Result:
- Kept Hep-C targets in the news through hard-hitting BBC news documentary, as well coverage in The Times, The Herald and The Daily Record
- Engaged 36 MSPs through our Scottish Parliament exhibition
- Secured cross-party support for campaign, including from the First Minister
More of Our work
Healthcare
Keeping malaria in the news in a time of pandemic
Consumer PR & Brand Communications
Promoting environmentally responsible behaviour
Corporate & Brand Communications
Launching Primark in Poland
More of Our work
National Grid
Powering the path to Net Zero
Wolfies
How do you create a brand identity for dog food?
Rail Delivery Group
Sexual Harassment: Zero Tolerance
