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Global reach, local agility – that’s Grayling Frankfurt.
Rooted right in the centre of Germany for almost 30 years, since 2010 we’ve been part of the Grayling network. Today, with 30+ offices worldwide to call on, we are one of the most globally connected agencies out there.
Our seasoned team provides counsel for a broad variety of sectors and industries and is connected to a number of industry bodies. We are proud to work for big corporations that are facing transformation, as well as start ups and industry bodies with regulatory issues on their agenda.
Our offer ranges from political intelligence and monitoring, advocacy and strategic advice, to surveys, public relations and social media campaigns and events management.
Our firm focus: expanding our clients‘ reputation and their room for maneouvre – valued by companies such as Huawei, TikTok, Leica, Otis, OpenTable, Bobcat, Leica, Maggi and ŠKODA.
We sustain close bonds with key media and important influencers, and support new ventures get off the ground. And we foster meaningful interactions that create advantage.
Welcome to Grayling, Frankfurt.
Overcoming prejudices - Japan is different
Japan is more diverse as a travel destination than most other countries. Nevertheless, Japan is not a preferred destination for many Germans. One reason for this is that some prejudices persist: Japan is expensive. It is difficult to travel alone in Japan and discover the country on your own. Grayling had the task to develop a campaign that shows how accessible Japan is. To achieve this, Grayling chose an ambassador who is both deeply rooted in Japan and very popular: Janina Uhse spent a lot of time with her parents in Japan during her childhood and knows the country and culture very well. On a trip through Japan Janina presented her Japan highlights to her followers and all Japan-interested people. The digital activation was linked and strengthened by an out-of-home campaign in selected German cities.
Runs 2 weeks
In autumn 2019 HUAWEI introduced the Smartwatch GT 2 with a record-breaking battery life of up to two weeks. Grayling’s task was to creatively convey this unique feature to media and fitness- as well as style-conscious consumers in a wide-reaching way. The measure was to be quickly realizable and relevant not only for tech media but also for public media. In addition, the coverage should be more comprehensive than a mere product presentation. Grayling suggested to present endurance and features of the Watch GT 2 by an exceptional sportswoman who needs all functions in everyday life: Gesa Krause, Germany’s most successful steeplechaser. The athletics star was on the road for 14 days through Germany and Kenya, true to the motto of the Smartwatch #Runs2Weeks, the HUAWEI Watch GT 2 always on the wrist. Photos and videos were taken exclusively with the HUAWEI Smartphone P30 Pro. The followers got exciting insights into Gesa’s training program and nutrition. Interactive formats, such as Instagram Live, as well as interviews for selected media, flanked the action.
Doing good can be so easy
German coffee drinkers love frothed milk drinks. And are looking for coffee machines that are able to produce the perfect milk foam at home. This is precisely one of the strengths of De’Longhi’s fully automatic coffee machines. Grayling had developed a campaign that presented De’Longhi’s milk foam expertise in an unusual way. De’Longhi called on the online community to create a milk froth beard with a cappuccino and to post a selfie or a story with the hashtag #milchschaumbart. Each participant was able to support the German Stroke Aid during the campaign period, as De’Longhi donated 1 Euro to the charity for each participant. Actor Wayne Carpendale gave the starting signal for the campaign. For all those who wanted to take part but didn’t have a cappuccino at hand, Grayling had developed an Instagram Story filter that conjured a milk foam beard into the users’ faces. The campaign was played on the De’Longhi social media channels, supported by well-known influencers and spread with classic PR measures.
Positioning in the German market
Wish was founded in 2010 by a former Google developer and is now the world’s number one shopping app designed specifically for the smartphone. The Wish marketplace gives its customers access to an almost unlimited selection of affordable products. The company uses technologies such as artificial intelligence and Big Data to create a personalized and entertaining user experience. With success: in recent years Wish has grown rapidly.
Since the beginning of 2019, we have been supporting the company in positioning itself in Germany, one of the world’s most important markets. In addition to classic media relations, we take on contact work with relevant stakeholders, the development and implementation of PR campaigns and support in issues and crisis communication.
ŠKODA AUTO Germany and Grayling Germany are linked by a long-standing, trusting partnership. This also results in a deep understanding of our brand and communication focus. Grayling's excellent project management forms the basis for our successful event and sponsoring activities.
Christoph Völzke, Manager Corporate Communications, Social Media & Lifestyle , ŠKODA AUTO Deutschland GmbH
Grayling’s strategic approach, the team’s understanding of our business and their creative take on OpenTable’s communication, have been impressive. They understand our target groups well and activate their strong media contacts to ensure OpenTable’s stories reach our key media targets and audiences.
Kate Hopcraft, Director of Public Relations, OpenTable International
With Grayling we have a reliable sparring partner for many years, who supports us in very different tasks. From strategic communications planning for projects of different DHL divisions, content development to the revision of important communications documents, evaluation and reporting to measure our success - consultants who understand our business and communicate at eye level.
Claus Korfmacher, DHL Media Relations Team, Germany