ATSCALE

How do you spotlight challenges in low-income countries?

The challenge

Only 10% of people in low-income countries have access to assistive technology

The lack of access to essential assistive technology like glasses, wheelchairs and prosthetics deepens inequality and poverty in low-income countries.

The solution

The team created a bold 360 campaign highlighting challenges in low-income countries.

The campaign spanned from strategy and creative platform to a fresh visual identity, a 2-minute film launching the inaugural World Day for Assistive Technology, and a bold stunt in New York’s Times Square, spotlighting the challenges faced by 90% of people in low-income countries on a global stage.