As we step into 2025, businesses face an increasingly uncertain world, where shifting consumer expectations, evolving media landscapes, and global challenges demand fresh thinking and adaptive strategies. To help leaders navigate this complexity, Grayling has released its 2025 Trends Report, Creating Advantage in an Uncertain World, offering insights from business leaders on the key forces shaping the year ahead. In the first Vantage Point podcast of 2025, Grayling UK CEO Heather Blundell is joined by Lucy Siegle, a leading environmental journalist, and Harry Wallop, an award-winning consumer journalist, to explore the report’s key findings and what they mean for businesses and brands in the new media era.

The conversation delves into the rapidly evolving media environment and how organizations can adapt to remain relevant, credible, and authentic. Heather, Lucy, and Harry share practical advice for building brands that resonate with audiences, emphasizing the importance of transparency, purpose, and storytelling in creating meaningful connections. They also examine how consumer expectations are influencing business decisions, from sustainability and ethical practices to digital engagement and communications strategies.

Looking beyond trends, the discussion explores the priorities and opportunities that businesses should focus on in 2025, highlighting how insight-driven strategies and forward-thinking approaches can provide a competitive advantage even in uncertain times. With expert perspectives and real-world examples, the episode equips leaders with actionable takeaways for navigating a complex and fast-moving landscape.

Whether you’re a business leader, marketer, or communications professional, this episode offers a compelling start to the year, providing clarity, inspiration, and practical guidance. Tune in to discover how to leverage emerging trends, understand shifting consumer behavior, and create lasting impact in 2025. Listen to the episode for an insightful discussion that sets the tone for the year ahead.