Unsere Leistungen

Crisis planning and reputation management

We have been helping to manage the reputations of some of the world’s biggest brands and largest organisations for decades. Our core mission is to prevent foreseeable harm to business reputation before it occurs, and to be ahead of the game when a crisis does hit.

To help assess the threats to your reputation, to spot crises before they happen, and to bring certainty to future planning, we have developed Grayling MetisMetis is designed to take the guesswork out of managing reputational risk by providing businesses with the information they need to accurately assess where their vulnerabilities lie.

Metis uses state-of-the-art digital and investigative tools to identify the root causes of media, political, digital and investor risk, and visualise the potential scenarios that are likely to harm an organisation’s reputation – giving businesses and brands the knowledge they need to guard against reputational harm wherever it may occur.  


For more detailed information about the METIS offering and how we can help you, your organisation and your brand guard against reputational risk, please see our brochure – and do get in touch with metis@grayling.com if you’d like to speak to a senior consultant about how we can help you.

Bringing you the benefit of foresight

Metis goes beyond the standard “horizon scanning” services offered by other consultancies. It is about a granular assessment of the future based on a forensic examination of the present.

Utilising senior consultants who were formerly investigative journalists, Metis simulates a full journalistic investigation into a company, using the power of former Sunday Times News Editor Stephen Bevan’s Media Foresight © tool, combined with political intelligence and analysis from Grayling’s political experts, digital forensics using our array of bespoke tools, and investor analysis from our sister agency Citigate Dewe Rogerson.

The result is a rigorous and exhaustive assessment of the issues and events which could threaten a company’s reputation in the minds of its key stakeholders: staff, customers, partners, investors, shareholders, politicians, officials and regulators, as well as the general public.

We also provide recommendations on how to avoid or mitigate any damage drawing on expert analysis and advice from some of the best minds in corporate and financial PR along with our roster of political experts including former government ministers, select committee members and high-profile campaigners.

This highly confidential service provides essential due diligence for any business going through change such as entering a new market, launching a public offering or making a new investment as well as a planning tool for business decision makers. With Metis, you can be confident that you have a clear picture of current and future reputational risk – enabling you to make plans for any eventuality.

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