In just two years, generative AI has redefined the boundaries of creativity and productivity.

Nowhere is this transformation more visible than in our own industry: communications.

Tasks once considered uniquely human—crafting words, creating images, understanding data, or critiquing strategies—are now being enhanced by AI.

As our industry adapts to this seismic shift, we’re faced with an exciting opportunity: How do we humans and machines collaborate to drive innovation and unlock the potential of AI? 

A collaboration between AI consultancy, ainigma and Grayling UK, download the full report: From The Ground UP