Stena

The Challenge

Stena Line and its bidding partners needed to secure Government funding for a freeport on Anglesey.

The UK Government had pledged to establish a Welsh freeport through a competitive bidding process. Stena Line and its partners were determined to seize this opportunity, providing high-skilled, high-wage jobs to the people of Anglesey – an area that had suffered from low GVA and chronic underinvestment.

The Solution

We worked with decision makers to explain that Anglesey Freeport would seize post-Brexit trading opportunities and create prosperity for North Wales.

Our campaign included four core strands: building a wide base of political support; bolstering media and digital impact; building community support, and securing business backing. After four dynamic months of activity, it was announced that Anglesey was to become one of the first Welsh freeports in a high-profile site visit attended by the Prime Minister and the Welsh First Minister.

The Result

£26m

£26m of initial seed funding secured from UK and Welsh Governments

2,000

Over 2,000 local supporters signed up

40

Backing from almost 40 UK and international businesses

Award wins

Campaign of the Year, PRCA Polimonitor Public Affairs Awards 2024

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