Making the switch from reactive to proactive communications
SBTi
Making the switch from reactive to proactive communications
The Challenge
The Science Based Targets initiative (SBTi) helps drive private sector decarbonisation by setting the standard for ambitious emissions reduction targets. Faced with a lot of scrutiny, in the past, too much of their communications efforts were channelled towards responding to questions, rather than supporting their mission. A proactive communications programme was needed to better reach businesses and implement meaningful change.
The Solution
Over the past two years, we’ve partnered with the SBTi to help them develop robust proactive messaging and achieve positive earned media coverage about their sector-based guidance, organisational transformation, and the rapid increase in businesses setting science-based targets.
The Results
secured with tier one trade media
secured with leading publications including Wall Street Journal, Financial Times, Reuters, New York Times and Bloomberg
from reactive Q&A to discussions focused on the core ambitions of the SBTi.
More of Our work
PR
#CelebrateTheSingle – Rompiendo tabúes sobre el dinero
PR
Mantener la malaria en las noticias en tiempos de pandemia
PR
Ayudando a PokerStars a conseguir impacto en el combate de la UFC
More of Our work
RBM Partnership
How do you keep the world focused on malaria during a global pandemic?
Stena
Demonstrate the economic potential
Huawei
A holistic approach to global channel management
