Knighthead Capital & Birmingham City FC
Igniting passions for sports innovation
The Challenge
Rallying excitement for game-changing sports plans
The Solution
Following the acquisition of the necessary land from Birmingham City Council, a fully integrated strategy was needed. This involved a live media announcement at the Sports Accord conference as well as a press conference at the football club including broadcasters from BBC News, Sky Sports News and ITV. Tailored written and in-person briefings were also provided to key local and political stakeholders.
The Results
Live broadcast interviews at the football club on launch day with Sky News, BBC News and ITV
Pieces of press coverage following the launch
Political and local stakeholders engaged on the announcement of the Sports Quarter, with highly supportive sentiment recorded in response including from council members
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