Huawei

A holistic approach to global channel management

The Challenge

Our key challenge when we adopted this account was to change perceptions of the Huawei brand among Western consumers. As Huawei’s global agency of record, Grayling has led and managed Huawei’s global social media strategy and content delivery across their brand portfolio, diverse global audiences and product verticals for the last five years.

The Solution

Our insight, creative, and strategy team across the UK, Singapore and China work daily to create lifestyle-inspired content and build brand engagement across the globe. We ensure that our content, TOV, and approach all align with Global audiences.