RBM Partnership

How do you keep the world focused on malaria during a global pandemic?

The Challenge

Despite the fact that the number of cases of malaria in a single year is more than ten times that of COVID-19, COVID dominated the international news agenda. There was a high risk that malaria would be forgotten.

The Solution

We reframed the conversation, using a compelling narrative, hard hitting statistics and world-class experts to remind the world that progress against one of the world’s deadliest killers would reverse if steps weren’t taken to continue funding key programmes.