We are thrilled to announce the launch of Grayling Media, a groundbreaking new media relations unit from Grayling UK. This dedicated service is designed to transform the way our clients engage with the media, combining the expertise of over 30 publicists, media specialists, former journalists, and creatives across all nine of Grayling’s UK offices.

Grayling Media brings together a UK-wide integrated team that will leverage Grayling’s extensive footprint, unmatched media connections, and in-house expertise to offer clients an unparalleled earned media service. Our mission is to empower clients with the tools, insights, and relationships necessary to achieve outstanding media cut-through, whether in traditional or new media, at local, national, or international levels.

A Comprehensive 360° Media Service

Grayling Media will provide a holistic media service, offering clients integrated media counsel, media relations, content creation, campaign management, and media training. This new offering addresses the evolving earned media landscape, where a recent report found that only 22% of corporate communications leaders consider their teams “excellent” at identifying and collaborating with the right journalists to tell their stories. Grayling Media is here to close that gap, ensuring our clients lead the way in effective media engagement.

Media Advisory Board: A New Source of Insight and Opportunity

To further enhance this new service, Grayling Media will be supported by a prestigious Media Advisory Board. This board includes some of the most respected voices in the political, consumer, and business media landscape:

• Lucie Cave: Chief Content Editor at Bauer Media Group and ITV Lorraine’s Entertainment Editor, former Editor of Heat Magazine.
• Jordan Schwarzenberger: Co-Founder of Arcade Media, new media expert, and manager of The Sidemen.
• Charlotte Griffiths: Editor At Large, Mail on Sunday, and a prominent broadcast commentator.
• Lord Ross Kempsell: Leading media strategist, former Political Editor at News UK, and Special Adviser to the Prime Minister.
• Jane Hamilton: Recruitment Editor at The Times and The Sun (Sunemployment).

This distinguished group will offer valuable media counsel and insights, ensuring that Grayling Media remains at the forefront of media relations in this fast-evolving industry.

Designed for Success by Industry Leaders

Grayling Media was conceived by Heather Blundell, Grayling’s UK CEO, with the strategic aim of revolutionising our media relations offering. Heather explains, “As the UK’s best-connected team of media experts, we’re incredibly excited to unveil Grayling Media, a new media powerhouse at the heart of our UK business. By investing in new tools and creating an expert Media Advisory Board, we’re bridging the gap between communications professionals and journalists in this new media age.”

This new service will be led by Romilly Dennys, Corporate Affairs Director at Grayling and former Head of UK & Ireland Communications at Deliveroo, alongside Ashley Daly, Director in Grayling’s Brand Communications division.

Pioneering the future of media relations

The launch of Grayling Media marks another significant milestone for Grayling UK, following the recent introductions of Grayling Health and Grayling Connect, as well as Humble Mavericks, our 24-hour design and production studio service. With Grayling Media, we are poised to set new standards in media relations, helping our clients navigate and succeed in the complex media landscape.

We invite you to join us in this exciting new chapter, as Grayling Media becomes the go-to resource for media intelligence, storytelling, and relationship-building. Together, we will continue to deliver the exceptional results our clients have come to expect from Grayling.

For more information about Grayling Media and how we can support your media relations needs, please contact us at media@grayling.com.