{"id":81267,"date":"2025-12-08T13:10:16","date_gmt":"2025-12-08T13:10:16","guid":{"rendered":"https:\/\/grayling.com\/?p=81267"},"modified":"2025-12-08T13:10:16","modified_gmt":"2025-12-08T13:10:16","slug":"what-the-sumerians-and-witches-can-teach-us-about-corporate-crisis-pr","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/what-the-sumerians-and-witches-can-teach-us-about-corporate-crisis-pr\/","title":{"rendered":"What the Sumerians and Witches Can Teach Us About Corporate Crisis PR"},"content":{"rendered":"<p class=\"xmsonormal\"><span style=\"color: black;\">According to Ancient Sumerian legend, King Enmerkar of Uruk was caught in a bitter slanging match with his deadly foe the Lord of Aratta, but the insults had become so elaborate that the King\u2019s messenger struggled to remember them.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">So Enmerkar did something revolutionary, at least for 2750BC. He inscribed his latest vicious barb on a clay tablet &#8211; and invented writing.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">Right from the off, writing was a weapon. The first information technology was born from the desire to throw shade more effectively than human memory allowed.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">In a new book out now, British academic, tech veteran and Guardian columnist Naomi Alderman presents this and other examples to form a sobering thesis: we are living through humanity&#8217;s third great &#8220;Information Crisis.&#8221;<\/span><\/p>\n<p class=\"xmsonormal\"><i><span style=\"color: black;\">Don&#8217;t Burn Anyone at the Stake Today<\/span><\/i><span style=\"color: black;\">\u00a0argues that misinformation and online pile-ons form a pattern repeated throughout history whenever comms takes a great leap forward.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">Alderman calls out three big shifts: the invention of writing 5,000 years ago, the printing press 600 years ago, and the internet. Each leap flooded us with unprecedented volumes of knowledge and opinions. But alongside enlightenment came something darker: lies, polarisation, and violence that tore communities apart.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">The printing press, so often celebrated as a civilising force, sparked the &#8220;witch-hunt frenzy&#8221;. Three hundred years of legally sanctioned violence that resulted in approximately 90,000 trials and 45,000 executions, most of whom were women and girls.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">The catalyst was information technology. In 1487, two Dominican inquisitors published the <i>Malleus Maleficarum<\/i>\u00a0(The Hammer of Witches), a detailed handbook for identifying, interrogating, and prosecuting alleged witches. Without the printing press, this text would have remained an obscure manuscript. Instead it became a bestseller across Europe.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">Sensationalist pamphlets featuring lurid illustrations of topless women burning at stakes became the era&#8217;s clickbait. \u201cTrue crime&#8221; stories about witches were hugely profitable, so publishers churned them out, often omitting acquittals and distorting details to boost the scandal. It\u2019s probably no coincidence that 15th century men were far more likely to be able to read, write and run a printing press than women.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">Alderman argues that when new communication technologies emerge, previously marginal voices reach mass audiences. People get simultaneously more knowledgeable and more fearful, more curious and more angry.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">Malicious actors, whether 15th-century inquisitors or 21st-century conspiracy theorists, exploit the confusion to spread fear. Modern &#8220;witch-hunting manuals&#8221; take the form of viral threads demonising individuals, politicians, leaders and brands.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">There are clear lessons from both Mesopotamia and 15th century Europe for today\u2019s corporations navigating crises. The written word was created to satisfy our desire to communicate hostility. New media has always been indifferent to accuracy.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">So I would argue that the most effective response isn&#8217;t to fight to control the technology, but to accept and respond to what human impulses power it. To respond quickly before speculation hardens into &#8220;truth&#8221;, communicate with transparency rather than corporate-speak, and use genuine dialogue rather than one-way announcements. You can\u2019t stop people talking, so engage with them.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">Like the Reformation-era printers who discovered that nuanced pamphlets couldn&#8217;t compete with sensationalist broadsheets, companies must learn that boring facts will lose to dramatic narratives unless those facts are presented with exceptional clarity, humanity and speed.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">The question isn&#8217;t whether your crisis will be discussed online. It will be.<\/span><\/p>\n<p class=\"xmsonormal\"><span style=\"color: black;\">The question is whether you&#8217;ll participate in that conversation, or be defined by others in your absence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>If you&#8217;d like to speak to our <a href=\"https:\/\/grayling.com\/what-we-do\/issues-and-crisis\/\" target=\"_blank\" rel=\"noopener\">crisis team<\/a>, get in touch crisis@grayling.com.<\/p>\n","protected":false},"excerpt":{"rendered":"According to Ancient Sumerian legend, King Enmerkar of Uruk was caught in a bitter slanging match with his deadly foe the Lord of Aratta, but the insults had become so elaborate that the King\u2019s messenger struggled to remember them. So Enmerkar did something revolutionary, at least for 2750BC. He inscribed his latest vicious barb on&#8230;","protected":false},"author":91,"featured_media":81268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[369,673],"tags":[],"class_list":["post-81267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-krisenkommunikation","category-views-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What ancient history can teach us about corporate crisis PR?<\/title>\n<meta name=\"description\" content=\"Discover how to navigate modern PR crises. Read James Clothier\u2019s insights and take control of your brand\u2019s story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/pl\/news-and-views\/what-the-sumerians-and-witches-can-teach-us-about-corporate-crisis-pr\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What ancient history can teach us about corporate crisis PR?\" \/>\n<meta property=\"og:description\" content=\"Discover how to navigate modern PR crises. 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