{"id":78252,"date":"2025-09-01T13:34:24","date_gmt":"2025-09-01T12:34:24","guid":{"rendered":"https:\/\/grayling.com\/?p=78252"},"modified":"2025-09-01T13:39:16","modified_gmt":"2025-09-01T12:39:16","slug":"employee-spotlight-internship-saadia-pathan","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/employee-spotlight-internship-saadia-pathan\/","title":{"rendered":"Creative Access: Saadia Pathan"},"content":{"rendered":"

This summer, we had the pleasure of welcoming Saadia Pathan for a strategy and digital internship in our London office<\/a> as part of our ongoing partnership with Creative Access<\/a>.<\/p>\n

Our collaboration with Creative Access continues to be a source of pride, providing opportunities for emerging talent to gain experience and make their mark in the creative industries.<\/p>\n

In this month\u2019s Employee Spotlight Q&A, Saadia reflects on her highlights, the surprises along the way, and her advice for future Creative Access interns eager to explore the world of communications.<\/p>\n

What\u2019s been your favourite project or task you\u2019ve worked on in your internship this summer?<\/strong><\/h5>\n

My favourite task this summer was working on the Birmingham Sports Quarter Social Content Strategy. I created social content ideas for the BSQ Instagram and LinkedIn pages, researching Birmingham Sports Quarter, and learned how to relay the same information to separate audiences across different platforms, and use that to make engaging post ideas was a fun blend of strategic and creative thinking. I enjoyed exploring different post formats like videos, images and articles, which gave me the freedom to come up with a variety of ideas. Beyond this project, I really enjoyed being involved in research and brainstorming across different client briefs.<\/p>\n

If you had to describe your internship in three emojis, which would you pick?<\/strong><\/h5>\n
\"Starry<\/figure>\n
What\u2019s one new skill you\u2019ve picked up that you didn\u2019t expect to?<\/strong><\/h5>\n

A skill I learnt was how to use Hubspot for marketing. Although I learned lots about the different work and roles in the agency, Hubspot was something I wasn\u2019t aware of before this internship.<\/p>\n

What\u2019s the most surprising thing you learned about working in an integrated PR and comms agency?<\/strong><\/h5>\n

I was surprised by the variety of clients, work, and teams involved. As a PR and comms agency, I expected Grayling to be very corporate and reactive, but there\u2019s a lot of creative, cultural, and strategic thinking behind campaigns that comes from multiple teams and individuals adding their input. It\u2019s not just about crisis management, as there\u2019s a huge focus on collaboration and positioning the agency to win new business.<\/p>\n

What\u2019s it like working in the London office?<\/strong><\/h5>\n

Working in the London office makes for a different experience every day. Some days it\u2019s calmer, some days it\u2019s louder (in a good way), but there\u2019s always something going on that you can learn from, and the people are wonderful! When you\u2019re feeling tired, there\u2019s always a fun pick-me-up either in the form of sweets, the biscuit jar, fresh fruit, or the never-ending supply of diet coke. There\u2019s also a balcony around the office, which, when combined with the fact that we\u2019re on the eighth floor, provides for a lunch spot with a lovely view of London on sunny days. I\u2019ve also had a really good time exploring the Holborn area, which has some great food spots and green areas!<\/p>\n

How has your time with us influenced your view of strategy, digital, or marketing as a career path?<\/strong><\/h5>\n

I\u2019ve realised my view was quite narrow in terms of the type of work you can do in these roles, and as I\u2019m studying marketing, that\u2019s the kind of career path I thought I\u2019d go down. However, now I realise there are things I enjoy in the strategy and social field too so I\u2019m happy to explore all of it in the next few years. Overall, I was quite sure that I knew what I liked and disliked, and was set on one pathway, but now I\u2019m more open to other options.<\/p>\n

What advice would you give to other students thinking about applying for an internship through Creative Access?<\/strong><\/h5>\n

I would say that it\u2019s easy to be close-minded or picky when choosing internships to apply for. Try not to hold preconceived notions or assumptions about what a role or industry might be about, because you might find out that a role you didn\u2019t think you\u2019d like, turns out to be different to what you thought and vice versa. If a role seems interesting, just go for it, even if you don\u2019t have any experience or education related to the field, as valuable experiences like the ones offered by Creative Access are hard to come by! Also, the amazing community you find through Creative Access is a much needed reminder that there are other people from similar backgrounds trying to make their place in the creative industries just like you, which makes trying for an internship worth it in itself.<\/p>\n

What\u2019s one thing that stood out to you about how our agency works?<\/strong><\/h5>\n

A thing that stood out to me was that although the nature of the work being done at Grayling means the environment is very fast paced, there\u2019s a nice focus on taking time to catch up with each other and be social, which is important in a collaborative environment.<\/p>\n

How would you describe Grayling\u2019s culture in three words?<\/strong><\/h5>\n

Social, Welcoming, Inspiring.<\/p>\n

What\u2019s next for you as you head back to university, and how will you take what you\u2019ve learned here into your studies?<\/strong><\/h5>\n

As I go back to university I\u2019m focusing on being consistent and hopefully graduating with a first (wish me luck!). As it\u2019s my final year, I\u2019m also looking to make the most of it by spending time with my friends and enjoying Uni life. Something I\u2019ve learned here and can take into my studies is how to research and brainstorm creative ideas, and the sort of criteria to apply when evaluating them.<\/p>\n

 <\/p>\n

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