{"id":69472,"date":"2025-05-06T15:48:59","date_gmt":"2025-05-06T14:48:59","guid":{"rendered":"https:\/\/grayling.com\/?p=69472"},"modified":"2025-05-27T13:04:20","modified_gmt":"2025-05-27T12:04:20","slug":"life-w-grayling-poznajcie-jana-fraczka-senior-creative-w-grayling-poland","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/life-w-grayling-poznajcie-jana-fraczka-senior-creative-w-grayling-poland\/","title":{"rendered":"Life at Grayling: Poznajcie Jana Fr\u0105czka, Senior Creative w Grayling Poland"},"content":{"rendered":"<p><strong>W najnowszym wpisie z cyklu \u201eLife at Grayling\u201d, Senior Creative \u2013 Jan Fr\u0105czek \u2013 dzieli si\u0119 swoimi do\u015bwiadczeniami z pracy na styku strategii i kreacji w Grayling Poland. Opowiada o codziennych wyzwaniach, burzach m\u00f3zg\u00f3w, projektowaniu kampanii i specyfice rynk\u00f3w CEE. Pokazuje, jak \u0142\u0105czy\u0107 my\u015blenie strategiczne z kreatywnym podej\u015bciem, a przy okazji zdradza swoje ulubione, mniej znane miejsca w Warszawie \u2013 to idealna lektura, je\u015bli szukacie inspiracji zar\u00f3wno zawodowej, jak i podr\u00f3\u017cniczej.<\/strong><\/p>\n<p><strong>Co jest dla Ciebie najbardziej ekscytuj\u0105ce w pracy kreatywno-strategicznej w Grayling?<\/strong><\/p>\n<p>R\u00f3\u017cnorodno\u015b\u0107 zada\u0144. Zar\u00f3wno w Ignite CEE, jak i w Grayling Polska oferujemy szeroki zakres us\u0142ug. Moje pierwsze zadanie w Grayling polega\u0142o na wsparciu zespo\u0142u Public Affairs (PA) przy przygotowaniu oferty przetargowej. Wcze\u015bniej nie mia\u0142em do czynienia z PA, wi\u0119c by\u0142o to troch\u0119 jak skok na g\u0142\u0119bok\u0105 wod\u0119. Ale wsp\u00f3\u0142praca wysz\u0142a \u015bwietnie \u2013 i wygrali\u015bmy ten przetarg.<\/p>\n<p>Uwielbiam to, \u017ce we wszystkim, co robimy, opieramy si\u0119 na danych. Du\u017co czasu w tygodniu sp\u0119dzam na czytaniu raport\u00f3w, bada\u0144, artyku\u0142\u00f3w \u2013 dzi\u0119ki temu zawsze mam jakie\u015b ciekawe tematy do poruszenia, nie tylko w pracy, ale i poza ni\u0105.<\/p>\n<p><strong>Jak \u0142\u0105czysz kreatywno\u015b\u0107 z realizacj\u0105 cel\u00f3w biznesowych klienta?<\/strong><\/p>\n<p>To system naczy\u0144 po\u0142\u0105czonych. W czasach szumu reklamowego i skracaj\u0105cego si\u0119 spektrum uwagi odbiorc\u00f3w kreatywno\u015b\u0107 jest dzi\u015b niezwykle wa\u017cna. Cz\u0119sto objawia si\u0119 to w drobnych, nieoczywistych szczeg\u00f3\u0142ach, kt\u00f3re jednak realnie wp\u0142ywaj\u0105 na skuteczno\u015b\u0107 kampanii. Kreatywno\u015b\u0107 to nie \u201efajny dodatek\u201d, tylko absolutna konieczno\u015b\u0107 \u2013 i cz\u0119sto moj\u0105 rol\u0105 jest pokazanie klientom, jak bardzo przek\u0142ada si\u0119 ona na ich cele biznesowe.<\/p>\n<p><strong>Jak podchodzisz do burzy m\u00f3zg\u00f3w i szukania nowych pomys\u0142\u00f3w na kampanie? <\/strong><\/p>\n<p>Zawsze zaczynam od doprecyzowania cel\u00f3w. Potem buduj\u0119 plan wok\u00f3\u0142 strategii i dobieram najlepsze narz\u0119dzia, by i\u015b\u0107 dalej. Lubi\u0119 pracowa\u0107 z tzw. starterami kreatywnymi i staram si\u0119 przynosi\u0107 kilka na ka\u017cde spotkanie typu burza m\u00f3zg\u00f3w. Przy wi\u0119kszych kampaniach \u2013 o ile mamy na to przestrze\u0144 \u2013 testujemy z zespo\u0142em r\u00f3\u017cne techniki kreatywne i patrzymy, kt\u00f3ra najlepiej si\u0119 sprawdzi. W pierwszym roku pracy w Grayling wypr\u00f3bowali\u015bmy ich ponad tuzin.<\/p>\n<p><strong>Co Ci\u0119 najbardziej zaskoczy\u0142o w pracy z r\u00f3\u017cnymi rynkami Europy \u015arodkowo-Wschodniej?<\/strong><\/p>\n<p>Tego, \u017ce nigdy nie mo\u017cna zak\u0142ada\u0107, \u017ce co\u015b, co dzia\u0142a w jednym kraju, sprawdzi si\u0119 te\u017c w innym \u2013 nawet je\u015bli m\u00f3wimy o jednym regionie i krajach ze wsp\u00f3ln\u0105 histori\u0105. Rynki Europy \u015arodkowo-Wschodniej s\u0105 wspaniale r\u00f3\u017cnorodne i trzeba bardzo uwa\u017cnie \u015bledzi\u0107 lokalne insighty, dane, konteksty spo\u0142eczno-polityczne i inne niuanse. Warto wszystko podw\u00f3jnie sprawdza\u0107. Nie ukrywam \u2013 odkrywanie tych kulturowych r\u00f3\u017cnic jest fascynuj\u0105ce, a moja lista miejsc do odwiedzenia w Europie szybko ro\u015bnie.<\/p>\n","protected":false},"excerpt":{"rendered":"W najnowszym wpisie z cyklu \u201eLife at Grayling\u201d, Senior Creative \u2013 Jan Fr\u0105czek \u2013 dzieli si\u0119 swoimi do\u015bwiadczeniami z pracy na styku strategii i kreacji w Grayling Poland. Opowiada o codziennych wyzwaniach, burzach m\u00f3zg\u00f3w, projektowaniu kampanii i specyfice rynk\u00f3w CEE. Pokazuje, jak \u0142\u0105czy\u0107 my\u015blenie strategiczne z kreatywnym podej\u015bciem, a przy okazji zdradza swoje ulubione, mniej&#8230;","protected":false},"author":72,"featured_media":69473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-69472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Life at Grayling: Poznajcie Jana Fr\u0105czka, Senior Creative w Grayling Poland - Grayling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/pl\/news-and-views\/life-w-grayling-poznajcie-jana-fraczka-senior-creative-w-grayling-poland\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life at Grayling: Poznajcie Jana Fr\u0105czka, Senior Creative w Grayling Poland - Grayling\" \/>\n<meta property=\"og:description\" content=\"W najnowszym wpisie z cyklu \u201eLife at Grayling\u201d, Senior Creative \u2013 Jan Fr\u0105czek \u2013 dzieli si\u0119 swoimi do\u015bwiadczeniami z pracy na styku strategii i kreacji w Grayling Poland. 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