{"id":57654,"date":"2024-09-19T14:30:16","date_gmt":"2024-09-19T13:30:16","guid":{"rendered":"https:\/\/grayling.com\/?p=57654"},"modified":"2024-10-22T20:47:44","modified_gmt":"2024-10-22T19:47:44","slug":"the-new-media-age-2024-report","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/","title":{"rendered":"The New Media Age 2024 Report: How Influencers Are Shaping the Future of Journalism"},"content":{"rendered":"<p><a href=\"https:\/\/grayling.com\/news-and-views\/grayling-media\/\">Grayling Media<\/a>, a new media relations and intelligence unit within Grayling \u2013 the UK\u2019s best-connected communications agency, today releases a landmark research report uncovering the changing media landscape, attitudes towards media consumption and predictions for 2025 and beyond.<\/p>\n<p>This research, supported by media experts like Sky News&#8217; Sophy Ridge and Bauer Media&#8217;s Lucie Cave, offers valuable insights for anyone navigating today&#8217;s fast-changing media environment.<\/p>\n<p>Key findings include:<\/p>\n<ul>\n<li><strong>Journalist trust remains strong<\/strong>: 64% of the UK public trust journalists, with higher trust among the 18-35 age group.<\/li>\n<li><strong>Rise of media influencers<\/strong>: One in five consumers follow specific journalists, with 40% of 18-34-year-olds actively seeking their content.<\/li>\n<li><strong>Generational shift<\/strong>: Younger audiences are connecting deeply with individual journalists, valuing their voices more than the platforms they work for.<\/li>\n<li><strong>Social media struggles with impartiality<\/strong>: Only 40% of respondents view social media as impartial, compared to 63% for TV.<\/li>\n<\/ul>\n<p>The report also predicts a continued rise in individualism among journalists, broadcasters innovating to compete with social media, and increased accountability for journalists in the fight against misinformation.<\/p>\n<p>Heather Blundell, CEO of Grayling UK, says <em>\u201cI am delighted to formally launch Grayling Media with our first ever national media trends report, backed by our esteemed panel of media experts.<\/em><\/p>\n<p><em>In this report, we set out to publish a comprehensive and accurate picture of the media landscape in 2024, to ensure that Grayling Media \u2013 our new UK-wide media relations and intelligence unit &#8211; is guided by the most current research and reflects the new media age we operate in. <\/em><\/p>\n<p><em>Not only are we the best-connected team of media relations experts across the UK but we want to be the most well-informed and insightful team of media experts. Grayling Media offers our clients an unparalleled level of media insights to help super-charge their media relations and deliver exceptional results.\u201d<\/em><\/p>\n<p>For media professionals, brands, and consumers alike, staying informed and adapting to these changes will be key to thriving in this new era of journalism. Take a closer look at the key findings from this groundbreaking report and what they reveal about the future of journalism.<\/p>\n<p>Download the full report and <a href=\"https:\/\/26084246.hs-sites-eu1.com\/en\/the-new-age-media-report\" target=\"_blank\" rel=\"noopener\">learn more about Grayling Media here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Grayling Media, a new media relations and intelligence unit within Grayling \u2013 the UK\u2019s best-connected communications agency, today releases a landmark research report uncovering the changing media landscape, attitudes towards media consumption and predictions for 2025 and beyond. This research, supported by media experts like Sky News&#8217; Sophy Ridge and Bauer Media&#8217;s Lucie Cave, offers&#8230;","protected":false},"author":5,"featured_media":57655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676,669],"tags":[],"class_list":["post-57654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-uk-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New Media Age Report by Grayling Media<\/title>\n<meta name=\"description\" content=\"Grayling Media today releases a landmark research report uncovering the changing media landscape, attitudes towards media consumption..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Media Age Report by Grayling Media\" \/>\n<meta property=\"og:description\" content=\"Grayling Media today releases a landmark research report uncovering the changing media landscape, attitudes towards media consumption..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Grayling\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-19T13:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T19:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ayer Mehmet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayer Mehmet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/\"},\"author\":{\"name\":\"Ayer Mehmet\",\"@id\":\"https:\/\/grayling.com\/pl\/#\/schema\/person\/251e08a9ee207bed4560033529fa47ce\"},\"headline\":\"The New Media Age 2024 Report: How Influencers Are Shaping the Future of Journalism\",\"datePublished\":\"2024-09-19T13:30:16+00:00\",\"dateModified\":\"2024-10-22T19:47:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/\"},\"wordCount\":369,\"publisher\":{\"@id\":\"https:\/\/grayling.com\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg\",\"articleSection\":[\"Insights\",\"Uk News\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/\",\"url\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/\",\"name\":\"The New Media Age Report by Grayling Media\",\"isPartOf\":{\"@id\":\"https:\/\/grayling.com\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg\",\"datePublished\":\"2024-09-19T13:30:16+00:00\",\"dateModified\":\"2024-10-22T19:47:44+00:00\",\"description\":\"Grayling Media today releases a landmark research report uncovering the changing media landscape, attitudes towards media consumption..\",\"breadcrumb\":{\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#primaryimage\",\"url\":\"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg\",\"contentUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg\",\"width\":1024,\"height\":683,\"caption\":\"Grayling Media Panellists\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grayling.com\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The New Media Age 2024 Report: How Influencers Are Shaping the Future of Journalism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grayling.com\/pl\/#website\",\"url\":\"https:\/\/grayling.com\/pl\/\",\"name\":\"Grayling\",\"description\":\"We create advantage\",\"publisher\":{\"@id\":\"https:\/\/grayling.com\/pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grayling.com\/pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/grayling.com\/pl\/#organization\",\"name\":\"Grayling\",\"url\":\"https:\/\/grayling.com\/pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/grayling.com\/pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/grayling.com\/wp-content\/uploads\/2020\/08\/logo.jpg\",\"contentUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2020\/08\/logo.jpg\",\"width\":2009,\"height\":510,\"caption\":\"Grayling\"},\"image\":{\"@id\":\"https:\/\/grayling.com\/pl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/grayling.com\/pl\/#\/schema\/person\/251e08a9ee207bed4560033529fa47ce\",\"name\":\"Ayer Mehmet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/grayling.com\/pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dfe275d9acede3df4c4453ea89cc4a8af78c99dc409fe1e6407c482a329cbaaf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dfe275d9acede3df4c4453ea89cc4a8af78c99dc409fe1e6407c482a329cbaaf?s=96&d=mm&r=g\",\"caption\":\"Ayer Mehmet\"},\"url\":\"https:\/\/grayling.com\/pl\/news-and-views\/author\/ayer-mehmetgrayling-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The New Media Age Report by Grayling Media","description":"Grayling Media today releases a landmark research report uncovering the changing media landscape, attitudes towards media consumption..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/","og_locale":"pl_PL","og_type":"article","og_title":"The New Media Age Report by Grayling Media","og_description":"Grayling Media today releases a landmark research report uncovering the changing media landscape, attitudes towards media consumption..","og_url":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/","og_site_name":"Grayling","article_published_time":"2024-09-19T13:30:16+00:00","article_modified_time":"2024-10-22T19:47:44+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg","type":"image\/jpeg"}],"author":"Ayer Mehmet","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Ayer Mehmet","Szacowany czas czytania":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#article","isPartOf":{"@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/"},"author":{"name":"Ayer Mehmet","@id":"https:\/\/grayling.com\/pl\/#\/schema\/person\/251e08a9ee207bed4560033529fa47ce"},"headline":"The New Media Age 2024 Report: How Influencers Are Shaping the Future of Journalism","datePublished":"2024-09-19T13:30:16+00:00","dateModified":"2024-10-22T19:47:44+00:00","mainEntityOfPage":{"@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/"},"wordCount":369,"publisher":{"@id":"https:\/\/grayling.com\/pl\/#organization"},"image":{"@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#primaryimage"},"thumbnailUrl":"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg","articleSection":["Insights","Uk News"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/","url":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/","name":"The New Media Age Report by Grayling Media","isPartOf":{"@id":"https:\/\/grayling.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#primaryimage"},"image":{"@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#primaryimage"},"thumbnailUrl":"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg","datePublished":"2024-09-19T13:30:16+00:00","dateModified":"2024-10-22T19:47:44+00:00","description":"Grayling Media today releases a landmark research report uncovering the changing media landscape, attitudes towards media consumption..","breadcrumb":{"@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#primaryimage","url":"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg","contentUrl":"https:\/\/grayling.com\/wp-content\/uploads\/2024\/09\/1.jpeg","width":1024,"height":683,"caption":"Grayling Media Panellists"},{"@type":"BreadcrumbList","@id":"https:\/\/grayling.com\/pl\/news-and-views\/the-new-media-age-2024-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grayling.com\/pl\/"},{"@type":"ListItem","position":2,"name":"The New Media Age 2024 Report: How Influencers Are Shaping the Future of Journalism"}]},{"@type":"WebSite","@id":"https:\/\/grayling.com\/pl\/#website","url":"https:\/\/grayling.com\/pl\/","name":"Grayling","description":"We create advantage","publisher":{"@id":"https:\/\/grayling.com\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grayling.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/grayling.com\/pl\/#organization","name":"Grayling","url":"https:\/\/grayling.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/grayling.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/grayling.com\/wp-content\/uploads\/2020\/08\/logo.jpg","contentUrl":"https:\/\/grayling.com\/wp-content\/uploads\/2020\/08\/logo.jpg","width":2009,"height":510,"caption":"Grayling"},"image":{"@id":"https:\/\/grayling.com\/pl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grayling.com\/pl\/#\/schema\/person\/251e08a9ee207bed4560033529fa47ce","name":"Ayer Mehmet","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/grayling.com\/pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dfe275d9acede3df4c4453ea89cc4a8af78c99dc409fe1e6407c482a329cbaaf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfe275d9acede3df4c4453ea89cc4a8af78c99dc409fe1e6407c482a329cbaaf?s=96&d=mm&r=g","caption":"Ayer Mehmet"},"url":"https:\/\/grayling.com\/pl\/news-and-views\/author\/ayer-mehmetgrayling-com\/"}]}},"_links":{"self":[{"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/posts\/57654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/comments?post=57654"}],"version-history":[{"count":0,"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/posts\/57654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/media\/57655"}],"wp:attachment":[{"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/media?parent=57654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/categories?post=57654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grayling.com\/pl\/wp-json\/wp\/v2\/tags?post=57654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}