As we look ahead to 2024, it\u2019s important to consider how the socio-economic changes over the last two years \u2013 most notably, the cost-of-living crisis, rise in misinformation, advances in technology and purpose-washing \u2013 will impact consumers perceptions of brands.<\/p>\n
Research by Grayling, complemented by our bespoke brand diagnostic tool Advantage Analytics<\/em>, has revealed that consumers are entering an age of Brand Inertia<\/strong>. Consumers are becoming hyper-fatigued and actively disconnecting with previously loved and valued brands.<\/p>\n Our research has identified three key areas of concern when it comes to Brand Inertia<\/strong>:<\/p>\n