{"id":46817,"date":"2023-10-06T14:14:36","date_gmt":"2023-10-06T13:14:36","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/clouds-gather-for-another-year-of-growth-in-2021-how-can-saas-providers-stand-out\/"},"modified":"2023-10-06T14:14:36","modified_gmt":"2023-10-06T13:14:36","slug":"clouds-gather-for-another-year-of-growth-in-2021-how-can-saas-providers-stand-out","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/clouds-gather-for-another-year-of-growth-in-2021-how-can-saas-providers-stand-out\/","title":{"rendered":"Clouds gather for another year of growth in 2021: How can SaaS providers stand out?"},"content":{"rendered":"

2020 demonstrated that business continuity relies heavily on cloud solutions. Many organisations had to pivot quickly to Software-as-a-Service (SaaS) solutions, such as Zoom, Slack or Microsoft Teams to continue to function, and analyst group Gartner predicts a big couple of years ahead for cloud application services growth<\/a>. The challenge for SaaS providers now is how to stand out and be heard in a noisy marketplace. We\u2019ve explored four critical factors to consider, below.<\/p>\n

A typical challenge for every technology business is to prove to customers and investors that its products can deliver business value. After a year when many organisations have gone either fully or partially virtual, SaaS has come into its own. SaaS companies are not quite pushing at an open door, but they are finding a market that is far more receptive to new ways of working.<\/p>\n

A solid communications strategy is therefore going to be critical to generating awareness, and informing and persuading audiences throughout what will be an entirely virtual sales and training process.<\/p>\n

How can SaaS vendors stand out in 2021?<\/p>\n