{"id":46811,"date":"2023-10-06T14:13:51","date_gmt":"2023-10-06T13:13:51","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/the-future-of-digital-engagement\/"},"modified":"2023-10-06T14:13:51","modified_gmt":"2023-10-06T13:13:51","slug":"the-future-of-digital-engagement","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/the-future-of-digital-engagement\/","title":{"rendered":"The Future of Digital Engagement"},"content":{"rendered":"<h2><b>Grayling Engage launches new report and virtual consultation offer<\/b><\/h2>\n<p><strong><em>To mark the launch of new platform EngageOnline, Rikki Butler, Head of Grayling Engage discusses the rapid shift to digital consultation methods during the pandemic.<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The COVID-19 pandemic has undoubtedly changed the way we engage. Society as a whole has switched to using technology at a greater rate than ever before, while businesses, politicians and stakeholders have been forced to rethink their approaches to engagement.<\/span><\/p>\n<p><a href=\"https:\/\/grayling.com\/wp-content\/uploads\/2020\/12\/the-future-of-engagement_final.pdf\"><span style=\"font-weight: 400;\">The impact this has had on consultation and engagement practices came across loud and clear in our new research, highlighted in new report <\/span><i><span style=\"font-weight: 400;\">The Future of Engagement,<\/span><\/i><\/a><span style=\"font-weight: 400;\"> published today in partnership with the <\/span><a href=\"https:\/\/www.rtpi.org.uk\/\"><span style=\"font-weight: 400;\">Royal Town Planning Institute<\/span><\/a><span style=\"font-weight: 400;\"> (RTPI). Through UK-wide research with the general public and industry professionals, we explored how the pandemic changed public decision making, and what this could mean for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We found that the rapid shift to online platforms has led to the vast majority (83%) of consultation professionals changing the way they engage with local communities on key projects across the infrastructure, housing, retail, energy, and health sectors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, while many industry professionals said they would now feel more confident in proposing creative methods of engagement, many recognise that their teams often lack the digital training, skills and tools they need to be as innovative and effective as possible (73% of industry survey respondents). In addition, two out of three professionals believe it\u2019s possible to go \u2018too far\u2019 with digital engagement, suggesting there remains a firm need for face-to-face activity post lockdown.<\/span><\/p>\n<h4><b>Engaging new audiences<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As conversations that traditionally took place in town halls, libraries and other public spaces have moved online, almost half (49%) of the general public surveyed said that having the ability to respond digitally as well as face-to-face would make them more likely to get involved in consultations, particularly with younger respondents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The need for the UK\u2019s local places and services to adapt to a changing world, and the desire to involve local people, was also highlighted. More than half (53%) of the general public surveyed agreed that changes to local places, spaces and services will need to happen to adapt to life post pandemic \u2013 and that local people should be involved in these decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This suggests digital engagement could be the key to unlocking participation from a larger, younger and more diverse cohort \u2013 which would help ensure the many decisions needed to help the country adapt after the pandemic more accurately reflect the needs of a rapidly changing society. But it shouldn\u2019t be a choice between digital or face-to-face engagement \u2013 both have an important role to play.<\/span><\/p>\n<h4><b>Grayling launches EngageOnline<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">That\u2019s why our new virtual engagement offer, <\/span><a href=\"http:\/\/www.graylingengageonline.co.uk\/\"><span style=\"font-weight: 400;\">EngageOnline<\/span><\/a><span style=\"font-weight: 400;\">, has been designed to be as effective for \u2018digital only\u2019 consultations as it is for \u2018blended\u2019 programmes. It is not a pastiche of in person events \u2013 it is a user friendly, all-device-compatible online home for the project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageOnline is a fully-customisable platform to facilitate online consultation and engagement programmes. Designed to provide the tools needed to comply with the consultation requirements for Nationally Significant Infrastructure Projects, it is also flexible enough to meet the needs of a wide range of other projects from planning applications for housing developments, to change programmes being run by the NHS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find out more about Grayling Engage\u2019s new offer, contact Rikki Butler on <\/span><a href=\"mailto:rikki.butler@grayling.com\"><span style=\"font-weight: 400;\">rikki.butler@grayling.com<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/grayling.com\/wp-content\/uploads\/2020\/12\/the-future-of-engagement_final.pdf\">To download the new report, The Future of Engagement, click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Grayling Engage launches new report and virtual consultation offer To mark the launch of new platform EngageOnline, Rikki Butler, Head of Grayling Engage discusses the rapid shift to digital consultation methods during the pandemic. The COVID-19 pandemic has undoubtedly changed the way we engage. 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