{"id":46800,"date":"2023-10-06T14:13:51","date_gmt":"2023-10-06T13:13:51","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/health-concerns-the-public-is-flirting-with-virtual-healthcare-what-will-it-take-to-convince-them\/"},"modified":"2023-10-06T14:13:51","modified_gmt":"2023-10-06T13:13:51","slug":"health-concerns-the-public-is-flirting-with-virtual-healthcare-what-will-it-take-to-convince-them","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/health-concerns-the-public-is-flirting-with-virtual-healthcare-what-will-it-take-to-convince-them\/","title":{"rendered":"Health Concerns: The public is flirting with virtual healthcare \u2013 what will it take to convince them?"},"content":{"rendered":"

The public is flirting with virtual healthcare \u2013 what will it take to convince them? Grayling\u2019s Head of Health, Kathryn Ager, explores the latest developments.<\/strong><\/p>\n

While virtual health consultations existed well before COVID-19, like many other technologies that minimise the need for face to face interaction, their usage has soared over the past six months.<\/p>\n

The Secretary of State for Health and Social Care, Matt Hancock, is a big fan.\u00a0 At the end of July he declared that all GP consultations should be \u2018remote by default, unless a patient needs to be seen in person\u2019.\u00a0 And there\u2019s no doubt remote consultations provide many patient benefits such as convenience and efficiency, especially when it comes to routine appointments.<\/p>\n

However, it seems there is still some way to go until the public fully embraces this new way of accessing healthcare.\u00a0 Just recently the Daily Mail<\/a> reported that almost two thirds (65%) of people were either \u2018very concerned\u2019 or \u2018quite concerned\u2019 that telephone or video consultations were not as thorough as face to face appointments and might risk missing serious conditions.<\/p>\n

Our own survey carried out this summer echoed that sentiment.\u00a0 We found that while more than a third (39%) of people were happy to access healthcare remotely for common conditions, this fell to just 12% for unusual signs and symptoms, such as a suspicious lump.<\/p>\n

This pattern was repeated when it came to meeting hospital consultants (62% preferring face to face), getting blood test results (61%) and accessing physical therapies, such as speech therapy (53%).\u00a0 In contrast, people of all ages were generally more comfortable accessing sexual health services or treatment for stress related conditions such as insomnia, remotely.<\/p>\n

While technology is less of a barrier than in the past it can still present challenges, particularly for older audiences, who represent the largest patient pool. Our survey found that 17% of people aged over 55 still do not feel confident enough to use remote technologies for their healthcare. And even younger audiences expressed concerns, albeit for different reasons, with just over a fifth (21%) of 16-24s saying they don\u2019t trust apps to keep their data secure.<\/p>\n

It\u2019s likely that a hybrid model combining virtual with face to face will be the new normal.\u00a0 But will more need to be done to persuade people to place their trust in technology platforms which are evolving all the time?\u00a0 Previous Governments have shied away from pushing the technology and health agenda too hard.\u00a0 Several large-scale IT projects have been fraught with controversy and fatally damaged by data privacy campaigners.<\/p>\n

However, with the advent of COVID-19 times have changed.\u00a0 In its first weekend of operation more than 10m people downloaded the new NHS Track and Trace app, evidence perhaps of a fundamental shift in attitudes.\u00a0 Only time will tell if COVID-19 has changed our view of technology and health for good.\u00a0 But if we do still need some final reassurance, there might never be a better time for a campaign that excites people about the potential and provides confidence through real life experiences to nudge people over the line.<\/p>\n","protected":false},"excerpt":{"rendered":"The public is flirting with virtual healthcare \u2013 what will it take to convince them? Grayling\u2019s Head of Health, Kathryn Ager, explores the latest developments. 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