{"id":46704,"date":"2023-10-06T14:08:50","date_gmt":"2023-10-06T13:08:50","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/is-googles-algorithim-biased-grayling\/"},"modified":"2023-10-06T14:08:50","modified_gmt":"2023-10-06T13:08:50","slug":"is-googles-algorithim-biased-grayling","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/is-googles-algorithim-biased-grayling\/","title":{"rendered":"Is Google&#8217;s Algorithim Biased? | Grayling"},"content":{"rendered":"<p>There\u2019s no denying the impact Google Search has on perception. Every day billions of people trust its algorithm to deliver the best content from across the web for any given subject.<\/p>\n<p>That\u2019s a powerful position and one that the President of the United States, Donald Trump, thinks is being abused. \u201cGoogle &amp; others are suppressing voices of Conservatives\u201d cried Trump on Twitter, whilst his 2020 campaign manager Brad Parscale went as far to say \u201cBias is in their [Google\u2019s] corporate DNA\u201d \u2013 but is that really true?<\/p>\n<p>The Economist put this theory to the test and, spoiler alert, they found \u201cno evidence of ideological bias\u201d. It\u2019s an interesting read, <a href=\"https:\/\/www.economist.com\/graphic-detail\/2019\/06\/08\/google-rewards-reputable-reporting-not-left-wing-politics\" target=\"_blank\" rel=\"noopener noreferrer\">take a look for yourself<\/a>, but ultimately it\u2019s telling us what we at Grayling already know. Google wants to find the most relevant and engaging content to show its users on any given topic.<\/p>\n<p>So if you want to change those search results to better favour your position, or show your brand in a more positive light? You\u2019ve got to put the work in.<\/p>\n<p>If that\u2019s a goal for your organisation \u2013 and it should be \u2013 know that we\u2019ve developed proprietary technology that specialises in this area: <a href=\"..\/..\/expertise\/services\/crisis-and-reputation-management\/\">GCore<\/a>, supercharging our long-standing PR expertise with advanced search engine analytics. Drop me a line on alex.judd[at]grayling.com to find out more\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s no denying the impact Google Search has on perception. Every day billions of people trust its algorithm to deliver the best content from across the web for any given subject. That\u2019s a powerful position and one that the President of the United States, Donald Trump, thinks is being abused. \u201cGoogle &amp; others are suppressing&#8230;","protected":false},"author":5,"featured_media":43415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[544],"tags":[],"class_list":["post-46704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-de-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Google&#039;s Algorithim Biased? | Grayling - Grayling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/pl\/news-and-views\/is-googles-algorithim-biased-grayling\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Google&#039;s Algorithim Biased? | Grayling - Grayling\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no denying the impact Google Search has on perception. Every day billions of people trust its algorithm to deliver the best content from across the web for any given subject. That\u2019s a powerful position and one that the President of the United States, Donald Trump, thinks is being abused. \u201cGoogle &amp; others are suppressing...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grayling.com\/pl\/news-and-views\/is-googles-algorithim-biased-grayling\/\" \/>\n<meta property=\"og:site_name\" content=\"Grayling\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-06T13:08:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grayling.com\/wp-content\/uploads\/2023\/10\/pexels-photo-577585.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2001\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ayer Mehmet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayer Mehmet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/is-googles-algorithim-biased-grayling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grayling.com\/pl\/news-and-views\/is-googles-algorithim-biased-grayling\/\"},\"author\":{\"name\":\"Ayer Mehmet\",\"@id\":\"https:\/\/grayling.com\/pl\/#\/schema\/person\/251e08a9ee207bed4560033529fa47ce\"},\"headline\":\"Is Google&#8217;s Algorithim Biased? 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