{"id":46703,"date":"2023-10-06T14:08:50","date_gmt":"2023-10-06T13:08:50","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/grayling-spearheads-pr-industry-campaign-to-enhance-evaluation\/"},"modified":"2023-10-06T14:08:50","modified_gmt":"2023-10-06T13:08:50","slug":"grayling-spearheads-pr-industry-campaign-to-enhance-evaluation","status":"publish","type":"post","link":"https:\/\/grayling.com\/pl\/news-and-views\/grayling-spearheads-pr-industry-campaign-to-enhance-evaluation\/","title":{"rendered":"Grayling spearheads PR industry campaign to enhance evaluation"},"content":{"rendered":"<p style=\"margin: 0cm 0cm 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"font-size: 12.0pt;\">Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world.\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin: 0cm 0cm 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"font-size: 12.0pt;\">The Association for the Measurement and Evaluation of Communication (<a href=\"https:\/\/amecorg.com\/\"><span style=\"text-decoration: none;\"><span style=\"text-underline: none;\">AMEC<\/span><\/span><\/a>) has launched &#8216;Common Ground&#8217;, intended to further the adoption of measurement and evaluation best practice throughout the PR agency sector.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin: 0cm 0cm 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"font-size: 12.0pt;\">Grayling\u2019s global head of strategic services, Jon Meakin sits on AMEC\u2019s international board and is spearheading the campaign. \u201cAgency people are naturally competitive, but when it comes to measurement and evaluation, there is more that unites us than divides us,\u201d he says. \u201cThe idea behind \u2018Common Ground\u2019 is to identify those areas, and enable agencies to learn from each other, in a non-competitive environment, for the betterment of our whole profession.\u201d <\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin: 0cm 0cm 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"font-size: 12.0pt;\">Common Ground will be a programme of events, webinars and content, addressing such issues as: How to move away from outdated models and metrics, and embrace impact-focused measurement; how to ensure budget is ringfenced for measurement and evaluation; and how to measure effectively for clients on a shoestring budget.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin: 0cm 0cm 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"font-size: 12.0pt;\">For further information, contact <a href=\"mailto:jon.meakin@grayling.com\">jon.meakin@grayling.com<\/a> or visit <a href=\"https:\/\/amecorg.com\/\">the AMEC website<\/a>.\u00a0\u00a0<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world.\u00a0 The Association for the Measurement and Evaluation of Communication (AMEC) has launched &#8216;Common Ground&#8217;, intended to further the adoption of measurement and evaluation best practice throughout the PR agency sector. Grayling\u2019s global head of strategic&#8230;","protected":false},"author":5,"featured_media":43413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[544],"tags":[],"class_list":["post-46703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-de-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grayling spearheads PR industry campaign to enhance evaluation - Grayling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/pl\/news-and-views\/grayling-spearheads-pr-industry-campaign-to-enhance-evaluation\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grayling spearheads PR industry campaign to enhance evaluation - Grayling\" \/>\n<meta property=\"og:description\" content=\"Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world.\u00a0 The Association for the Measurement and Evaluation of Communication (AMEC) has launched &#8216;Common Ground&#8217;, intended to further the adoption of measurement and evaluation best practice throughout the PR agency sector. 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