Welcome to
Grayling Vienna

Austria’s leading communications consultancy

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Welcome to Grayling, Vienna

Austria’s leading communications agency.

Driven by new thinking.

This means that we always put established concepts to the test: what works well, stays. What needs improvement is reassessed. So that your messages – your stories – hit the target.

We are not afraid of change or of being challenged. We seek open exchange and see the diversity of our team as a strength that gives us a broader perspective.

Our work is founded on the codes of conduct of the industry associations in which we are active members – the Public Relations Association Austria, the PRVA and the Austrian Public Affairs Association (ÖPAV).

And because our commitment to the environment is more than skin-deep, we are also members of respACT, the Austrian Business Council for Sustainable Development, and partners of CDP (formerly Carbon Disclosure Project).

We combine public relations, marketing, social media and public affairs – and tailor our services to meet our clients’ unique challenges and goals.

Together with you, our aim is to find fresh approaches, seize new opportunities and celebrate joint successes.

Based on sound data, through the best connections in Austria and with the strength of an international network behind us.

We are Grayling Austria.

We create advantage.

Put us to the test.

Some of our current clients

Our Work

Microsoft successfully positioned as an enabler of digitisation

New technologies support people in a meaningful way and make companies more competitive, more productive and significantly more efficient. Only those who dare to digitise will win. Highlighting these opportunities, encouraging people, taking away any fears and telling concrete success stories – all this was at the heart of the #DigitalHero campaign by Microsoft.

Our objective was to develop genuine and comprehensible success stories to inspire SMEs and educational institutions to go digital. We also wanted to highlight the crucial role that Microsoft employees play as ambassadors in this process. With a mix of own, shared and promoted content across multiple channels, Microsoft reached external as well as internal audiences on the platform most suitable for them. Each content piece was additionally adapted and distributed via as many channels as possible, maximising efficiency and reach.

60%

increase in visits to the Microsoft newscenter

KOL relationships established

Labour market communication at a new level

Today, jobseekers as well as employers are facing new challenges. In order to find a suitable job or attract the right talent to their business, both have to be more flexible and open-minded.

But how can people be motivated to think outside the box and try new paths? And how can we underline the role of AMS as a service provider, motivator and change maker?

We succeded in developing a strong, engaging and emotional cross-media campaign centered around #weiter (#further). #weiter is the new brand promise, a call to action, addressing its current and potential clients as well as 6,000 AMS employees as brand ambassadors.

The campaign changed the brand’s image in a very positive way, achieved high recognition values and was exceptionally well supported by AMS’s teams.

+19%

Significant rise in approval of the AMS claim "We move people forward career-wise"

42.8 Mio.

Gross reach throughout the campaign

Writing Austrian aviation history

Grayling Austria has been supporting Emirates with media and stakeholder relations support, as well as crisis communications, for more than 15 years.

One very important part of our work is to create a buzz around the airline’s milestone events – which is exactly what happened when Emirates introduced regular flights from Dubai to Vienna with the world’s largest passenger aircraft, the A380. Together, we wrote Austrian aviation history by organising an exclusive pre-launch press trip and a dashing event for journalists and decision-makers at the VIP gate in Vienna, kicked off by an Austrian brass brand on the tarmac. Emirates was making headlines for an entire week.

140+

Positive pieces of coverage in top tier media

100+

Journalists and influencers watched the first flight land

Establishing leadership in AI in a unique way

What do the Northern Lights sound like? On behalf of Huawei, we provided extensive media relations support for the spectacular Sound of Light performance at the famous Musikverein in Vienna.

There, a team of artists inspired by the Huawei Mate 20 Pro’s capabilities transformed the Northern Lights into music using artificial intelligence.

Our work resulted in the attendance of more than 300 international and local journalists and sparked an international media echo – establishing Huawei’s leadership in technology, innovation and, of course, AI.

97%

Tier 1 media reach

Countries tuned in via live stream

What our clients say

Emirates has relied on Grayling for more than 15 years. I particularly appreciate their strategic approach, the creative ideas to highlight our milestones and the excellent media contacts.

Martin Gross
Area Manager, Emirates

Together with Grayling we have been breaking new, unconventional paths in communications for more than ten years – something rather exceptional for a public institution.

Johannes Kopf
Member of the board, AMS Österreich

We can only achieve our communication goals with a well-mixed approach of integrated communications. We work very successfully with the Grayling team to implement the right content across a variety of channels.

Tom Lutz
Head of Communications, Microsoft Austria

With a fundamental background in all disciplines of communication and professional dealings with stakeholders and affiliates, Grayling is a strong partner and the optimal choice for PR and communication services.

Adis Bilalic
Head of PR Huawei Consumer Business Group, Huawei