Establishing AbbVie as a thought leader on the topic of sustainable healthcare


Brussels (PA Unit)

The Challenge

How do you position a new player in sustainable healthcare?

AbbVie wanted to position itself as a key stakeholder on healthy ageing and healthcare sustainability while facing reputational issues on pricing of medicines.

The Solution

Engaging stakeholders across the European Union…

We established an expert group on sustainable healthcare chaired by former Irish Health Minister Mary Harney to engage stakeholders across the EU.

A whitepaper and recommendations developed by our expert group was launched at a high-profile event in Brussels with keynote speaker Health Commissioner Vytenis Andriukaitis engaging both media and EU stakeholders on the issue.

The Results

people reached through media partnerships

pieces of media coverage
It has been a genuine pleasure to work with an experienced and dynamic team such as Grayling’s. They consistently deliver on strategic advice when we needed it most, as well as on perfect execution on very complex and politically-sensitive projects. We needed innovative ideas and professional implementation, we got both from Grayling.

Ludovic Lacaine, Former AbbVie Government Affairs Director Brussels/EU