Launching the famous burger brand in Austria (Vienna)



The Challenge

How do you launch a new restaurant chain presence in a full COVID induced lockdown?

With the city of Vienna in COVID-19 lockdown, and only take-away and delivery permitted, we needed to create a hype around the opening of the first Five Guys store in Austria.

The Solution

Developing a customised communications and social media marketing programme…

Despite the lockdown, we knew there was still an appetite for new restaurants. So we launched a full communications campaign, including media relations (print, online and TV), 1:1 pre-launch tastings for key opinion leaders and the implementation of a local Instagram platform for Five Guys.

The Results

The activation during five days in March 2021 generated amazing results!

social media reach

pieces of earned coverage in print, online and TV

earned print, online and TV reach