Launching the famous burger brand in Austria (Vienna)
LEAD OFFICE
Vienna
The Challenge
How do you launch a new restaurant chain presence in a full COVID induced lockdown?
With the city of Vienna in COVID-19 lockdown, and only take-away and delivery permitted, we needed to create a hype around the opening of the first Five Guys store in Austria.
The Solution
Developing a customised communications and social media marketing programme…
Despite the lockdown, we knew there was still an appetite for new restaurants. So we launched a full communications campaign, including media relations (print, online and TV), 1:1 pre-launch tastings for key opinion leaders and the implementation of a local Instagram platform for Five Guys.
The Results
The activation during five days in March 2021 generated amazing results!
339k
social media reach
77
pieces of earned coverage in print, online and TV
82.2m
earned print, online and TV reach
