Launching the famous burger brand in Austria (Vienna)
How do you launch a new restaurant chain presence in a full COVID induced lockdown?
With the city of Vienna in COVID-19 lockdown, and only take-away and delivery permitted, we needed to create a hype around the opening of the first Five Guys store in Austria.
Developing a customised communications and social media marketing programme…
Despite the lockdown, we knew there was still an appetite for new restaurants. So we launched a full communications campaign, including media relations (print, online and TV), 1:1 pre-launch tastings for key opinion leaders and the implementation of a local Instagram platform for Five Guys.
The activation during five days in March 2021 generated amazing results!