Grayling Brussels PR
We provide flexible, qualitative services for our clients, going from sounding board or strategic advice to full ‘arms and legs’ executionGet in touch Scroll for more information
Waffles, celebrated beers, renowned history, the Grand Place and Grayling, Brussels PR.
Belgium has many institutions, and we’re proud to be one of them.
We believe that we get Belgium like no other public relations agency.
We’re members of C², Belgian communications federation.
All our employees are Belgian trilingual local consultants with a strong focus in a Benelux and international perspective.
We habitually do most of our work in Belgium with Belgium-based companies.
And when we do work for international companies, it’s usually to translate briefs into something that’ll work for (you’ve guessed it) a Belgium market.
Due to our wider Grayling network, with over 30 offices worldwide, we even have a global reach to tap into.
But whenever it comes to the crunch, Belgium is what we know and do best.
Our skill set is comprehensive – covering corporate, transactional and financial, brand PR and crisis communications – and that’s a USP in itself, there are quite a few agencies in Belgium that do one or the other, but we do it all.
Our client mix is broad, between corporate and consumer brands, with specialisms in automotive, tech, food and hospitality.
Our approach is flexible, going from a sounding board or strategic advice to full hands-on execution.
And our focus on quality and service is as famous as Belgian beer.
If you’re looking for a Belgian-based public relations agency that thinks outside the box for your brand.
Think Grayling, Brussels PR.
We get Belgium.
Jaguar Land Rover: more than only cars
Grayling’s goal is to position Jaguar Land Rover and their various range of cars outside the automotive media, by setting up partnerships with other industries in gastronomy, music, fashion etc. We have developed a 360° media strategy in order to display the wide variety of cars and have developed an own idendity for each car. Through continuous PR actions, Grayling has managed to develop a good releationship with media and influencers and has positioned both brands as leaders in the market.
All photographers think Nikon
Grayling’s challenge is to position Nikon as THE brand for all photographers, wether they are professionals or hobbyists. In order to reach out to these various target groups, Grayling has developed different communication strategies targeting influencers, media and professionals. We’ve selected a dedicated team of influencers with various backgrounds to become a true Nikon ambassador as a member of Team Nikon. We’ve also built up a close relationship with press photographers by setting up the Nikon Press Photo Award, a prestigious industry award. For this yearly event, Grayling does not only take care of the media relations, but is also in charge of the selection and briefing of the jury members and the coordination of the participants.
Launch of the first Belgian pasta: Belcampi
Belcampi is the first pasta from Belgian soil and was launched in June 2019. To launch the brand, we elaborated a specific communication strategy to target all different types of media. We distributed a consumer press release to lifestyle/food press and a more corporate press release (with focus on the story of the company and the creators) to general/business press. A productmailing was sent to a selection of food press. It contained a branded Belcampi box with a leaflet and USB stick with a video to tell the story about the pasta and 2 bags of pasta for tasting. To target food bloggers and influencers, we set up two cooking workshops with a known Belgian chef and tv personality: Carlo de Pascale. Bloggers could cook 4 different pasta dishes together with the chef and savour their recipes afterwards all together during a nice lunch/dinner.
Giving a large visibility to a premium brand of tea accessories
Viva Scandinavia is a tea-centric brand founded in Denmark in 2010, offering designed premium tea accessories. The brand strives to modernize tea traditions and take them to new heights. To give the brand more visibility, we set up an influencer campaign where we gave the opportunity to a selection of lifestyle/deco influencers to test a few products of the assortment. The outcome was a very nice visibility on social media through Instagram posts, stories and blogposts. To reach out to lifestyle press, we sent a press release and gave them the opportunity to try out some tea accessories to discover Viva Scandinavia. The return was very positive and these testings resulted in a qualitative press coverage in premium lifestyle/deco magazines.