Welcome to
Grayling Moscow

Creating resilient, scalable advantage in the uncertain and turbulent environment for international and local businesses

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Welcome to Grayling, Moscow

We’re in the business of people.

PR, marketing and communications, it’s not about ‘selling’. It’s building an emotional relationship with people.

Not consumers.

People, who ultimately will buy your products and services.

It’s not enough to just say why your stuff is better than someone else’s. We convince people to love your brand more than someone else’s.

We’re experts in what makes people tick, laugh, pay attention, remember, click, buy.

We pay close attention to art, culture, trends – we’re the first and only agency in Russia to launch a Brands and Arts division that supports corporate collaborations with cultural institutions.

This gives us uniquely smart and inventive solutions that are scalable, engaging and evolving to suit your needs.

This helps us tailor creative brand and digital campaigns, as well as high-level corporate and B2B communications to your goals.

This allows us to have both a global reach and the cultural knowhow of a boutique.

This has connected us to all key editors and journalists, celebrities and bloggers in Russia.

This has won our projects 10+ international industry awards – each.

This gives our clients – like eBay, KFC, Royal Canin, Under Armour, Astra Zeneca, S7 Airlines, PayPal, Likee and other global and Russian brands – an advantage.

This makes us Grayling, Moscow.

Let’s talk.

Our Work

Communications consultancy for eBay

Grayling has been providing PR support for eBay since 2011. We aimed to increase awareness about eBay.com online marketplace among Russian consumers and business community, support all new eBay services launches and integrated creative projects.
Grayling organized a number of events, including press events, activations at festivals and runaway shows. Since 2017, Grayling Russia also operates as a hub for eBay’s emerging markets, such as Greece, Bulgaria, Norway, Portugal etc.

15,000

Positive pieces of coverage in Russian media since 2011

Celebrity management for S7 Airlines in Russia

Since 2018 year Grayling team have been working with more than 200 opinion leaders, celebrities and bloggers in order to promote S7 Airlines products and services, new routes and marketing campaigns. Since the beginning of 2018 we developed and organized a few online viral activations among celebrities and consumers, communicated with bloggers from different spheres, incl. lifestyle, technologies, travel, beauty, sport, food etc., developed a creative campaign dedicated to the First Flight devoted to people who had never flown on an airplane.

200

Opinion leaders took part in the campaign

360 degree communications support for KFC in Russia

Since 2019 Grayling has been providing full communications support to KFC in Russia. We develop and implement PR strategies, work with media and bloggers, do copywriting and prepare analytical documents, organize media trips, support new launches and participation of KFC’s speakers in forums and awards. During the first year of collaboration we also focused on promotion of female leadership, as well as positioned KFC as an industry driver and supporter of Russian youth.

Media outlets covered re-brand in Russia

Media outlets covered launch of Sanders Grill

Promoting Henkel’s corporate brand image in Russia

Since the beginning of 2013, Grayling team has provided PR support around Henkel’s initiatives in Russia, such as plant openings, press briefings and corporate social responsibility projects.

Our goal is to position the company as a long-term reliable investor in the Russian market. It is our priority to communicate Henkel’s global and Russian strategy in the most effective way.

In our messaging, we also focus on the company’s sustainability initiatives aimed to reduce its environmental footprint and increase value from the same amount of used resources (Henkel Sustainability Strategy 2030).

60%

Of Henkel's faciltiies have been launched by Grayling

15%

Annual growth of generated coverage

Communications consultancy for a fintech specialist focused on multi-asset trading

Grayling has been providing PR support for Saxo Bank since 2007. As an official press service of the company, we develop and execute communications activities to position Saxo Bank as a leading global fintech specialist in Russia. Our communications strategy focuses on the promotion of market commentaries by Saxo’s expert team and visionary content on the future of financial services and online trading, in particular. With the efficient Grayling’s team work, Saxo Bank has become one of the leaders in media visibility among the largest investment companies in the Russian market.

Our team has provided PR and event management support of numerous Saxo Bank’s events, including Saxo Bank’s Quarterly Outlooks and Outrageous Predictions’ presentations. Grayling has a successful experience in managing press trips to Saxo Bank’s HQ in Copenhagen for journalists from business, trade, sports and art media.

3700+

Positive pieces of coverage in Russian media in 2019

What Our Clients Say

Since 2018, S7 Airlines has been receiving influencer relations consultancy from Grayling. Together we have streamlined work with key opinion leaders and increased the number of our brand's friends. We constantly get positIve feedback from biggest Russian bloggers on the communication with Grayling which helps meet our KPI.

Irina Kolesnikova, PR Director, S7 Airlines

Let me express my sincere thanks for the high level of productivity that Grayling shows conducting Gum category PR program for Mars Wrigley in Russia. We are delighted by the quality of your service and appreciate your responsiveness and professionalism in business.

Natalia Rodionova, Corporate Affairs Manager, Mars Wrigley