{"id":64851,"date":"2025-01-28T17:23:56","date_gmt":"2025-01-28T17:23:56","guid":{"rendered":"https:\/\/grayling.com\/?p=64851"},"modified":"2025-01-30T17:33:21","modified_gmt":"2025-01-30T17:33:21","slug":"porsche-holding-chooses-grayling-to-relaunch-website","status":"publish","type":"post","link":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/","title":{"rendered":"Porsche Holding chooses Grayling to relaunch website"},"content":{"rendered":"

Porsche Holding, Europe\u2019s leading automotive retailer operating in 29 markets, relies on its corporate website as the main touchpoint for customers, business partners, media, and potential employees. That\u2019s why the company enlisted Grayling\u2019s expertise for a complete website overhaul.<\/strong><\/p>\n

The Vienna office of international PR agency group Grayling has been providing communications support to Porsche Holding for several years. Following a competitive multi-stage pitch, Grayling led the visual and editorial relaunch for this Volkswagen Group subsidiary. An interdisciplinary Grayling<\/a> team was responsible for the concept development, consulting, project management, website structure, branding, design and content development.<\/p>\n

Audience-focused approach<\/strong>
\nThe completely redesigned Porsche Holding website<\/a> uses a modern design and emotive imagery to highlight the company’s business areas, facts and figures, corporate history, international focus and the strategic drivers of transformation, innovation and sustainability. Content is strategically crafted to engage customers, potential employees, business partners, and the media, structured around three core pillars. A key highlight is the newly designed career portal, \u2018Got the Drive,\u2019 offering applicants a clear overview of opportunities, benefits, and vacancies with a direct application option.<\/p>\n

Optimised user experience<\/strong>
\nThe revamped, streamlined structure of the website provides a more intuitive user experience, making it easier to find relevant information. The modern design integrates dynamic visuals, interactive elements, and short videos, reinforcing Porsche Holding’s business areas and multi-brand presence. In addition, an integrated newsroom provides daily updates on the company and its brands, services and employer values.<\/p>\n

Hermann Prax, Head of Corporate and Brand Communications, Porsche Holding comments:<\/strong> \u201cRedesigning a corporate website that meets the needs of our diverse organisation is a complex challenge. It is our digital flagship and consequently there are high expectations from a wide range of audiences. Grayling won us over in the selection process with a comprehensive package of design, project team and approach \u2013 and met those expectations in the implementation.\u201d<\/p>\n

Sigrid Krupica, CEO Grayling Austria, says:<\/strong> \u201cWhile website relaunches are often led by digital agencies, Grayling\u2019s integrated approach demonstrates the power of strategic communication in shaping a compelling corporate presence. Through many years of working together, our team, led by Managing Director Moritz Arnold, has developed a deep understanding of Porsche Holding’s goals and vision. The success of the project is a result of the high level of trust between the client and the agency.\u201d<\/p>\n

Credits:<\/strong>
\nPorsche Holding: Client
\nHermann Prax (project owner)
\nSandra Pamminger (project management)<\/p>\n

Grayling Austria: Agency
\nMoritz Arnold (overall responsibility)
\nMichaela Sch\u00fctzinger (project management)
\nFranziska Wamsler (project management)
\nLena Fritzl (content creation)
\nSebastian Gratzer (branding & design)<\/p>\n

Vivid Planet: Web development<\/p>\n

Image: \u00a9Grayling<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Porsche Holding, Europe\u2019s leading automotive retailer operating in 29 markets, relies on its corporate website as the main touchpoint for customers, business partners, media, and potential employees. That\u2019s why the company enlisted Grayling\u2019s expertise for a complete website overhaul. The Vienna office of international PR agency group Grayling has been providing communications support to Porsche…","protected":false},"author":9,"featured_media":64852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[689],"tags":[],"class_list":["post-64851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-account-win"],"acf":[],"yoast_head":"\nPorsche Holding chooses Grayling to relaunch website - Grayling<\/title>\n<meta name=\"description\" content=\"The revamped, streamlined structure of the website provides a more intuitive user experience, making it easier to find relevant information\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porsche Holding chooses Grayling to relaunch website - Grayling\" \/>\n<meta property=\"og:description\" content=\"The revamped, streamlined structure of the website provides a more intuitive user experience, making it easier to find relevant information\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Grayling\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-28T17:23:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T17:33:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Berith Hagvaag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Berith Hagvaag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/\"},\"author\":{\"name\":\"Berith Hagvaag\",\"@id\":\"https:\/\/grayling.com\/de\/#\/schema\/person\/bfadd7170b30bf0f524842c08bf00f3c\"},\"headline\":\"Porsche Holding chooses Grayling to relaunch website\",\"datePublished\":\"2025-01-28T17:23:56+00:00\",\"dateModified\":\"2025-01-30T17:33:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\/\/grayling.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg\",\"articleSection\":[\"Account Win\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/\",\"url\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/\",\"name\":\"Porsche Holding chooses Grayling to relaunch website - Grayling\",\"isPartOf\":{\"@id\":\"https:\/\/grayling.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg\",\"datePublished\":\"2025-01-28T17:23:56+00:00\",\"dateModified\":\"2025-01-30T17:33:21+00:00\",\"description\":\"The revamped, streamlined structure of the website provides a more intuitive user experience, making it easier to find relevant information\",\"breadcrumb\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#primaryimage\",\"url\":\"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg\",\"contentUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg\",\"width\":1110,\"height\":584},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grayling.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Porsche Holding chooses Grayling to relaunch website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grayling.com\/de\/#website\",\"url\":\"https:\/\/grayling.com\/de\/\",\"name\":\"Grayling\",\"description\":\"We create advantage\",\"publisher\":{\"@id\":\"https:\/\/grayling.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grayling.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/grayling.com\/de\/#organization\",\"name\":\"Grayling\",\"url\":\"https:\/\/grayling.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/grayling.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/grayling.com\/wp-content\/uploads\/2020\/08\/logo.jpg\",\"contentUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2020\/08\/logo.jpg\",\"width\":2009,\"height\":510,\"caption\":\"Grayling\"},\"image\":{\"@id\":\"https:\/\/grayling.com\/de\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/grayling.com\/de\/#\/schema\/person\/bfadd7170b30bf0f524842c08bf00f3c\",\"name\":\"Berith Hagvaag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/grayling.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0acb3faafd56c7bd193e728c1aa1e0cb648c6fb7d8400d678e11a03e7c1fd95c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0acb3faafd56c7bd193e728c1aa1e0cb648c6fb7d8400d678e11a03e7c1fd95c?s=96&d=mm&r=g\",\"caption\":\"Berith Hagvaag\"},\"url\":\"https:\/\/grayling.com\/de\/news-and-views\/author\/berith\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Porsche Holding chooses Grayling to relaunch website - Grayling","description":"The revamped, streamlined structure of the website provides a more intuitive user experience, making it easier to find relevant information","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/","og_locale":"de_DE","og_type":"article","og_title":"Porsche Holding chooses Grayling to relaunch website - Grayling","og_description":"The revamped, streamlined structure of the website provides a more intuitive user experience, making it easier to find relevant information","og_url":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/","og_site_name":"Grayling","article_published_time":"2025-01-28T17:23:56+00:00","article_modified_time":"2025-01-30T17:33:21+00:00","og_image":[{"width":1110,"height":584,"url":"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg","type":"image\/jpeg"}],"author":"Berith Hagvaag","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Berith Hagvaag","Gesch\u00e4tzte Lesezeit":"2 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#article","isPartOf":{"@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/"},"author":{"name":"Berith Hagvaag","@id":"https:\/\/grayling.com\/de\/#\/schema\/person\/bfadd7170b30bf0f524842c08bf00f3c"},"headline":"Porsche Holding chooses Grayling to relaunch website","datePublished":"2025-01-28T17:23:56+00:00","dateModified":"2025-01-30T17:33:21+00:00","mainEntityOfPage":{"@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/"},"wordCount":440,"publisher":{"@id":"https:\/\/grayling.com\/de\/#organization"},"image":{"@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#primaryimage"},"thumbnailUrl":"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg","articleSection":["Account Win"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/","url":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/","name":"Porsche Holding chooses Grayling to relaunch website - Grayling","isPartOf":{"@id":"https:\/\/grayling.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#primaryimage"},"image":{"@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#primaryimage"},"thumbnailUrl":"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg","datePublished":"2025-01-28T17:23:56+00:00","dateModified":"2025-01-30T17:33:21+00:00","description":"The revamped, streamlined structure of the website provides a more intuitive user experience, making it easier to find relevant information","breadcrumb":{"@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#primaryimage","url":"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg","contentUrl":"https:\/\/grayling.com\/wp-content\/uploads\/2025\/01\/PHS_Website_Illu-1.jpg","width":1110,"height":584},{"@type":"BreadcrumbList","@id":"https:\/\/grayling.com\/de\/news-and-views\/porsche-holding-chooses-grayling-to-relaunch-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grayling.com\/de\/"},{"@type":"ListItem","position":2,"name":"Porsche Holding chooses Grayling to relaunch website"}]},{"@type":"WebSite","@id":"https:\/\/grayling.com\/de\/#website","url":"https:\/\/grayling.com\/de\/","name":"Grayling","description":"We create advantage","publisher":{"@id":"https:\/\/grayling.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grayling.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/grayling.com\/de\/#organization","name":"Grayling","url":"https:\/\/grayling.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/grayling.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/grayling.com\/wp-content\/uploads\/2020\/08\/logo.jpg","contentUrl":"https:\/\/grayling.com\/wp-content\/uploads\/2020\/08\/logo.jpg","width":2009,"height":510,"caption":"Grayling"},"image":{"@id":"https:\/\/grayling.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grayling.com\/de\/#\/schema\/person\/bfadd7170b30bf0f524842c08bf00f3c","name":"Berith Hagvaag","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/grayling.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0acb3faafd56c7bd193e728c1aa1e0cb648c6fb7d8400d678e11a03e7c1fd95c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0acb3faafd56c7bd193e728c1aa1e0cb648c6fb7d8400d678e11a03e7c1fd95c?s=96&d=mm&r=g","caption":"Berith Hagvaag"},"url":"https:\/\/grayling.com\/de\/news-and-views\/author\/berith\/"}]}},"_links":{"self":[{"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/posts\/64851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/comments?post=64851"}],"version-history":[{"count":0,"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/posts\/64851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/media\/64852"}],"wp:attachment":[{"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/media?parent=64851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/categories?post=64851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grayling.com\/de\/wp-json\/wp\/v2\/tags?post=64851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}