{"id":56819,"date":"2024-08-29T10:09:10","date_gmt":"2024-08-29T09:09:10","guid":{"rendered":"https:\/\/grayling.com\/?p=56819"},"modified":"2024-08-29T10:16:45","modified_gmt":"2024-08-29T09:16:45","slug":"mit-voller-wirkung-oekopharm-setzt-auf-grayling-austria","status":"publish","type":"post","link":"https:\/\/grayling.com\/de\/news-and-views\/mit-voller-wirkung-oekopharm-setzt-auf-grayling-austria\/","title":{"rendered":"Mit voller Wirkung: \u00d6KOPHARM setzt auf Grayling Austria"},"content":{"rendered":"

\u00d6KOPHARM\u00ae, die Nahrungserg\u00e4nzungsmittel-Marke von SANOVA Pharma und f\u00fchrende Anbieterin von Wirkkombinationen in \u00d6sterreich, vertraut f\u00fcr ihre strategischen Neuausrichtung auf die Kommunikationsexpertise von Grayling. <\/strong><\/p>\n

Seit mehr als drei Jahrzehnten ist \u00d6KOPHARM\u00ae<\/a> eine etablierte Gr\u00f6\u00dfe im Markt der Nahrungserg\u00e4nzungsmittel. Mit Unterst\u00fctzung von Grayling<\/a> lanciert die Marke nun einen umfangreichen Relaunch. Die Umsetzung startet bereits mit Sommerende und umfasst Ma\u00dfnahmen in den Bereichen strategische Marken- und Produktkommunikation, Medienarbeit und Eventmanagement.<\/p>\n

Claudia Baumschlager, Business Unit Head Healthcare \u00d6KOPHARM\u00ae<\/strong>, \u00fcber die Neuausrichtung: \u201eUnser Relaunch ist weit mehr als eine optische Erneuerung. Er markiert einen entscheidenden Schritt, unsere Marke zukunftsf\u00e4hig zu gestalten. Mit Grayling haben wir einen erfahrenen Partner an unserer Seite, der uns hilft, unsere Kernbotschaften klar zu kommunizieren und unsere Marktstellung zu festigen.\u201c<\/p>\n

\u201eF\u00fcr das Team um Nicole Hall, Managing Director und Leiterin unserer \u201aBrands\u2018 Unit, ist es eine spannende Herausforderung, die \u00f6sterreichische Traditionsmarke \u00d6KOPHARM\u00ae neu zu positionieren. Der Markt f\u00fcr Nahrungserg\u00e4nzungsmittel ist wild umk\u00e4mpft, also braucht erfolgreiche Kommunikation gutes Storytelling und das richtige Fingerspitzengef\u00fchl. Genau das bringt unser Team mit, um \u00d6KOPHARM\u00ae als unverzichtbaren Partner f\u00fcr Gesundheit und Wohlbefinden zu etablieren\u201c, sagt Grayling CEO Sigrid Krupic<\/strong>a.<\/p>\n

 <\/p>\n

Credits:<\/strong>
\nKunde: \u00d6KOPHARM\u00ae
\nClaudia Baumschlager, Business Unit Head Healthcare; Caroline Pekar, PR & Content Manager<\/p>\n

Agentur: Grayling Austria
\nNicole Hall (Managing Director), Azra Ibrahimovic (Senior Consultant), Ann Krystin M\u00fcller (Consultant)<\/p>\n

 <\/p>\n

Im Bild:<\/strong>
\nGrayling CEO Sigrid Krupica, Claudia Baumschlager, Business Unit Head Healthcare \u00d6KOPHARM\u00ae und Nicole Hall, Managing Director und Leiterin der Unit Brands bei Grayling.
\nFotocredit: \u00a9Grayling\/Marvin Strauss.<\/p>\n

F\u00fcr R\u00fcckfragen:<\/strong>
\nBerith Hagvaag, Communications Director, Grayling Austria, berith.hagvaag@grayling.com<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"\u00d6KOPHARM\u00ae, die Nahrungserg\u00e4nzungsmittel-Marke von SANOVA Pharma und f\u00fchrende Anbieterin von Wirkkombinationen in \u00d6sterreich, vertraut f\u00fcr ihre strategischen Neuausrichtung auf die Kommunikationsexpertise von Grayling. Seit mehr als drei Jahrzehnten ist \u00d6KOPHARM\u00ae eine etablierte Gr\u00f6\u00dfe im Markt der Nahrungserg\u00e4nzungsmittel. Mit Unterst\u00fctzung von Grayling lanciert die Marke nun einen umfangreichen Relaunch. Die Umsetzung startet bereits mit Sommerende und…","protected":false},"author":9,"featured_media":56820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[289],"tags":[],"class_list":["post-56819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuigkeiten","Sector-consumer-pr-and-brand-communications-de","Sector-healthcare-de"],"yoast_head":"\nMit voller Wirkung: \u00d6KOPHARM setzt auf Grayling Austria - Grayling<\/title>\n<meta name=\"description\" content=\"Die Nahrungserg\u00e4nzungsmittel-Marke \u00d6KOPHARM\u00ae vertraut f\u00fcr ihre strategischen Neuausrichtung auf die Kommunikationsexpertise von Grayling\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/de\/news-and-views\/mit-voller-wirkung-oekopharm-setzt-auf-grayling-austria\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit voller Wirkung: \u00d6KOPHARM setzt auf Grayling Austria - 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