{"id":54857,"date":"2024-05-30T10:05:14","date_gmt":"2024-05-30T09:05:14","guid":{"rendered":"https:\/\/grayling.com\/?p=54857"},"modified":"2024-09-27T13:31:08","modified_gmt":"2024-09-27T12:31:08","slug":"creativity-that-connects","status":"publish","type":"post","link":"https:\/\/grayling.com\/de\/news-and-views\/creativity-that-connects\/","title":{"rendered":"Creativity that Connects: Let\u2019s get emotional"},"content":{"rendered":"

This month we launch new creative proposition \u201cCreativity That Connects\u201d to harness the power of emotion in creative campaigns.<\/p>\n

Emotions.<\/p>\n

We all feel them.<\/p>\n

Every single day.<\/p>\n

In fact, the average person feels more than 400\u00a0emotions every day.<\/p>\n

Think about it, what have you felt today?<\/p>\n

Happiness? Sadness? Fear? Surprise? Disgust? Joy? Frustration? Pride? Contentment? Amusement? Excitement? Anger? Envy? Amazement? Interest?<\/p>\n

What\u2019s really interesting is that our brains are hard-wired to give emotions the upper hand over logic and rational thought.<\/p>\n

Simply put; emotions drive action.<\/h5>\n

Emotions drive everything; from the causes you support, the products you buy, the TikToks you engage with and the political parties you align with.<\/p>\n

That\u2019s why at Grayling we have been building a new creative proposition that puts emotion at the heart of creative work that we create and put out to the world.<\/p>\n

We call it \u201cCreativity That Connects\u201d.<\/h5>\n

 <\/p>\n