{"id":47016,"date":"2022-05-20T14:27:57","date_gmt":"2022-05-20T13:27:57","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/grayling-holt-2-bronzene-cca-venus-awards-fuer-vollpension-kampagne\/"},"modified":"2023-10-13T16:23:17","modified_gmt":"2023-10-13T15:23:17","slug":"grayling-holt-2-bronzene-cca-venus-awards-fuer-vollpension-kampagne","status":"publish","type":"post","link":"https:\/\/grayling.com\/de\/news-and-views\/grayling-holt-2-bronzene-cca-venus-awards-fuer-vollpension-kampagne\/","title":{"rendered":"Grayling holt 2 bronzene CCA-Venus Awards f\u00fcr Vollpension-Kampagne"},"content":{"rendered":"

Die von Grayling Austria gemeinsam mit dem Wiener Generationencaf\u00e9 Vollpension entwickelte und implementierte #bakeagainstpoverty Kampagne gewann beim CCA-Venus-Award gleich zwei bronzene Veneres.<\/strong><\/p>\n

Mit diesen neuen Troph\u00e4en wurde die international ausgerichtete Bewusstseinskampagne gegen Armut und Vereinsamung im Alter mit insgesamt f\u00fcnf lokalen und internationalen Awards ausgezeichnet, inklusive dem Staatspreis Public Relations<\/a> und dem European Excellence Award<\/a>.<\/p>\n

Ziel der #bakeagainstpoverty Kampagne vom Generationencaf\u00e9 Vollpension ist es, f\u00fcr armutsgef\u00e4hrdete Senior*innen in m\u00f6glichst vielen L\u00e4ndern weltweit eine Einkommensquelle zu schaffen \u2013 auch in Pandemiezeiten. Gleichzeitig ist die Kampagne als Ma\u00dfnahme gegen Einsamkeit und Isolation im Alter zu sehen. Sie leistet zudem einen wichtigen Beitrag zum Generationendialog und st\u00e4rkt nebenbei die Digitalkompetenz einer \u00e4lteren Zielgruppe.<\/p>\n

Bei der Verleihung der CCA-Venus-Awards am 19. Mai 2022 in Wien wurde die #bakeagainstpoverty Kampagne in den Kategorien Innovation sowie Digitale Kampagne mit zwei bronzenen Venus-Statuen ausgezeichnet.<\/p>\n

Der CCA-Venus-Award ist der wichtigste Kreativpreis \u00d6sterreichs. Er zeichnet die besten Ideen der Kommunikationsbranche f\u00fcr den Marktplatz \u00d6sterreich nach unterschiedlichen Kategorien mit Venus Awards in Gold, Silber oder Bronze aus. Die Preise werden vom Creativ Club Austria<\/a> vergeben, der vor genau 50 Jahren gegr\u00fcndet wurde. Im heurigen Jubil\u00e4umsjahr bewerteten 150 Juror*innen insgesamt 1.192 Einreichungen in 19 Hauptkategorien und vergeben Venus-Statuen im einmaligen Design von Dodo\/Penev.<\/p>\n

Die CCA-Venus ist die Qualifikation f\u00fcr den ADC*Europe Award. Arbeiten, die mit einer CCA-Venus oder einer Shortlist ausgezeichnet werden, haben die Chance auf einen internationalen Award beim Art Directors Club of Europe.<\/p>\n

Foto:\u00a0<\/strong>
\nDie Moderatorin des Abends, Tamara Mascara, gemeinsam auf der B\u00fchne mit Johanna Wenzl (Grayling Austria), Moriz Piffl-Percevic, Manuel Gruber, Julia Krenmayr (alle Generationencaf\u00e9 Vollpension) sowie Kilian v. Dallwitz (Grayling Austria).
\nCredit: \u00a9Creativ Club Austria<\/p>\n","protected":false},"excerpt":{"rendered":"Die von Grayling Austria gemeinsam mit dem Wiener Generationencaf\u00e9 Vollpension entwickelte und implementierte #bakeagainstpoverty Kampagne gewann beim CCA-Venus-Award gleich zwei bronzene Veneres. Mit diesen neuen Troph\u00e4en wurde die international ausgerichtete Bewusstseinskampagne gegen Armut und Vereinsamung im Alter mit insgesamt f\u00fcnf lokalen und internationalen Awards ausgezeichnet, inklusive dem Staatspreis Public Relations und dem European Excellence Award….","protected":false},"author":5,"featured_media":45565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[],"class_list":["post-47016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award-de"],"acf":[],"yoast_head":"\nGrayling holt 2 bronzene CCA-Venus Awards f\u00fcr Vollpension-Kampagne - Grayling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/de\/news-and-views\/grayling-holt-2-bronzene-cca-venus-awards-fuer-vollpension-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grayling holt 2 bronzene CCA-Venus Awards f\u00fcr Vollpension-Kampagne - Grayling\" \/>\n<meta property=\"og:description\" content=\"Die von Grayling Austria gemeinsam mit dem Wiener Generationencaf\u00e9 Vollpension entwickelte und implementierte #bakeagainstpoverty Kampagne gewann beim CCA-Venus-Award gleich zwei bronzene Veneres. 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