{"id":47005,"date":"2021-11-04T14:27:57","date_gmt":"2021-11-04T14:27:57","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/"},"modified":"2023-10-13T16:22:00","modified_gmt":"2023-10-13T15:22:00","slug":"3-effie-awards-fuer-grayling-kunde-milka","status":"publish","type":"post","link":"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/","title":{"rendered":"3 EFFIE Awards f\u00fcr Grayling-Kunde Milka"},"content":{"rendered":"<p><strong>Milka \u00d6sterreich holte gemeinsam mit den Agenturen &amp;US, Wavemaker, D&amp;K und Grayling Austria mit viel Herzblut und Engagement drei der begehrten EFFIE Awards 2021 nach Hause. <\/strong><\/p>\n<p>F\u00fcr die Kampagne Milka \u2013 a zarte G\u2019schicht erhielt das Team einen goldenen EFFIE. Ziel war es, den Markenkern \u201eZart\u201c zu revitalisieren, die Verbundenheit von Milka mit \u00d6sterreich zu betonen, die Kundenbindung zu st\u00e4rken und den Umsatz zu steigern. Zu diesem Zweck erz\u00e4hlte Milka das ganze Jahr \u00fcber von Dingen, die unsere Welt ein wenig zarter machen. Jeweils einen EFFIE in Bronze gab es f\u00fcr die Kampagnen rund um Mutter- und Vatertag sowie f\u00fcr Nikolo und Krampus.<\/p>\n<p>Unter dem Motto \u201eNicht so einfach die letzte Zeit \u2013 Danke Mama bzw. Papa, gerade jetzt!\u201c wurde eine Kampagne entwickelt, die auf die herausfordernde Situation vieler Eltern in Zeiten der Corona-Pandemie reagiert. F\u00fcr Nikolo und Krampus wurden lokale, \u00f6sterreichische Br\u00e4uche verst\u00e4rkt in den Fokus ger\u00fcckt, um den emotionalen Bezug der Marke zu \u00d6sterreich zu st\u00e4rken und die Hohlfiguren als wichtigen Bestandteil der Weihnachtszeit zu festigen.<\/p>\n<p>Die <strong><a href=\"https:\/\/www.iaa-austria.at\/effie-3\/die-effie-awards\/\" target=\"_blank\" rel=\"noopener\">EFFIE Awards<\/a> <\/strong>z\u00e4hlen seit bald 55 Jahren zu den begehrtesten, weltweit vergebenen Preisen f\u00fcr Werbung und Marktkommunikation. Das Besondere an den EFFIE Awards ist, dass nicht die Kreativit\u00e4t einer Kampagne ausgezeichnet wird, sondern ihre tats\u00e4chliche Wirksamkeit und der \u00f6konomische Erfolg \u2013 also die Effektivit\u00e4t \u2013 einer Kampagne.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Copyright Bild<\/strong>: &amp;US<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Credits: <\/strong><\/p>\n<p>Kunde: <strong>Mondelez<\/strong> (Nina Mahnik, Adele Bergmeister, Simone H\u00f6flechner, Merle Kasperek, Patricia Klys-Kacperska, Miriam Navina Koch, Elisabeth Puttinger, Catrin Ronnenberg, Livia Schmidauer und Leonard Schmidt)<\/p>\n<p>Werbeagentur: <strong>&amp;US<\/strong> (Sabina Semsovic, Helmut Kosa)<\/p>\n<p>Mediaagentur: <strong>Wavemaker<\/strong> (Eva Maria Klein)<\/p>\n<p>Brand Activation: <strong>D&amp;K<\/strong> (Florian Schwaiger)<\/p>\n<p>PR-Agentur: <strong>Grayling Austria<\/strong> (Nicole Hall, Azra Ibrahimovic, Nina Sommerbauer)<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Milka \u00d6sterreich holte gemeinsam mit den Agenturen &amp;US, Wavemaker, D&amp;K und Grayling Austria mit viel Herzblut und Engagement drei der begehrten EFFIE Awards 2021 nach Hause. F\u00fcr die Kampagne Milka \u2013 a zarte G\u2019schicht erhielt das Team einen goldenen EFFIE. Ziel war es, den Markenkern \u201eZart\u201c zu revitalisieren, die Verbundenheit von Milka mit \u00d6sterreich zu&#8230;","protected":false},"author":5,"featured_media":45383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[],"class_list":["post-47005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 EFFIE Awards f\u00fcr Grayling-Kunde Milka - Grayling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 EFFIE Awards f\u00fcr Grayling-Kunde Milka - Grayling\" \/>\n<meta property=\"og:description\" content=\"Milka \u00d6sterreich holte gemeinsam mit den Agenturen &amp;US, Wavemaker, D&amp;K und Grayling Austria mit viel Herzblut und Engagement drei der begehrten EFFIE Awards 2021 nach Hause. F\u00fcr die Kampagne Milka \u2013 a zarte G\u2019schicht erhielt das Team einen goldenen EFFIE. Ziel war es, den Markenkern \u201eZart\u201c zu revitalisieren, die Verbundenheit von Milka mit \u00d6sterreich zu...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/\" \/>\n<meta property=\"og:site_name\" content=\"Grayling\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-04T14:27:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T15:22:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grayling.com\/wp-content\/uploads\/2023\/10\/milka_effie_andus_1920x1080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ayer Mehmet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayer Mehmet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/\"},\"author\":{\"name\":\"Ayer Mehmet\",\"@id\":\"https:\/\/grayling.com\/de\/#\/schema\/person\/251e08a9ee207bed4560033529fa47ce\"},\"headline\":\"3 EFFIE Awards f\u00fcr Grayling-Kunde Milka\",\"datePublished\":\"2021-11-04T14:27:57+00:00\",\"dateModified\":\"2023-10-13T15:22:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\/\/grayling.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2023\/10\/milka_effie_andus_1920x1080.jpg\",\"articleSection\":[\"Award\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/\",\"url\":\"https:\/\/grayling.com\/de\/news-and-views\/3-effie-awards-fuer-grayling-kunde-milka\/\",\"name\":\"3 EFFIE Awards f\u00fcr Grayling-Kunde Milka - 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