{"id":46989,"date":"2021-02-08T14:27:10","date_gmt":"2021-02-08T14:27:10","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/"},"modified":"2023-10-13T16:49:07","modified_gmt":"2023-10-13T15:49:07","slug":"grayling-launcht-burgerkette-five-guys-in-oesterreich","status":"publish","type":"post","link":"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/","title":{"rendered":"Grayling launcht Burgerkette FIVE GUYS in \u00d6sterreich"},"content":{"rendered":"<p>Am 25. J\u00e4nner 2021 war es soweit: Mit Corona-bedingter Versp\u00e4tung er\u00f6ffnete das erste FIVE GUYS Lokal in Wien. Neben dem Aufbau und der Betreuung des FIVE GUYS Austria Instagram Channels, begleitete die Kommunikationsagentur Grayling Austria den Launch mit kreativer Pressearbeit, einem Event f\u00fcr geladene Medien und Influencer-Relations und wird auch weiterhin als strategischer Kommunikationspartner beauftragt.<\/p>\n<p>Die legend\u00e4ren Burger, Hot Dogs, Fries und Milkshakes von FIVE GUYS wurden in \u00d6sterreich sehns\u00fcchtig erwartet. Mit dem neu er\u00f6ffneten Standort in der Wiener Innenstadt hat die im Jahr 1986 in Arlington, Virginia, gegr\u00fcndete Restaurantkette insgesamt 20 Niederlassungen in Europa. Die handgemachten und mit frischen Zutaten zubereiteten Speisen mit amerikanischem Flair stehen vorerst nur f\u00fcr Takeaway und Delivery zur Verf\u00fcgung, aber auch damit sorgt FIVE GUYS in Zeiten des Lockdowns f\u00fcr eine willkommene Abwechslung am Speiseplan zuhause.<\/p>\n<p>Bei der Markteinf\u00fchrung sowie zur Steigerung der Bekanntheit setzt <a href=\"https:\/\/www.fiveguys.at\/\" target=\"_blank\" rel=\"noopener\">FIVE GUYS<\/a> auf die Expertise von <a href=\"https:\/\/grayling.com\/de\/unsere-bueros\/wien\/\" target=\"_blank\" rel=\"noopener\">Grayling Austria<\/a>. Die Agentur aus der Wiener Siebensterngasse entwickelte ein ma\u00dfgeschneidertes Kommunikations- &amp; Social Media Marketing-Paket. F\u00fcr die Gesamtkonzeption und Umsetzung zeichnet das Grayling-Kommunikations-Team rund um Managing Director Nicole Hall und Associate Director Julia Sommer verantwortlich.<\/p>\n<p>\u201eAls internationale Kommunikationsagentur mit passendem Mindset und Top Englisch-Skills fiel unsere Wahl auf Grayling. Das Team \u00fcberzeugte uns durch seine lokale Expertise, dem starken Netzwerk in \u00d6sterreich sowie fundiertem Know-how in Social-Media-Marketing und Medienarbeit. Wir freuen uns sehr \u00fcber den \u00e4u\u00dferst erfolgreichen Markteintritt unserer Kult-Burgerkette in \u00d6sterreich und auf unsere ersten gemeinsamen Burger mit dem Grayling-Team \u2013 nach der Pandemie\u201c, sagt Joel Bearden, Senior Director, International &amp; Marketing FIVE GUYS.<\/p>\n<p>\u201eWir kennen die legend\u00e4ren Burger von FIVE GUYS aus der Zeit, in der wir noch alle unbeschwert die Welt bereisen konnten. Umso mehr freut es uns, diese \u201aLove Brand\u2018 in \u00d6sterreich vorzustellen und auf ihrer Expansion zu begleiten. Der Etat l\u00e4sst uns aber nicht nur in sch\u00f6nen Erinnerungen schwelgen, sondern ist eine weitere Best\u00e4tigung f\u00fcr unsere Kompetenz in Sachen Markteinf\u00fchrungen internationaler Marken\u201c, so Grayling CEO Sigrid Krupica.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Credits<\/strong><br \/>\nKunde: FIVE GUYS\u00ae International<br \/>\nJoel Bearden, Senior Director, International Brand &amp; Marketing<br \/>\nHope Kitterman, International Marketing Manager<\/p>\n<p>Agentur: Grayling Austria<br \/>\nNicole Hall, Managing Director<br \/>\nJulia Sommer, Associate Director<br \/>\nNina Sommerbauer, Consultant<br \/>\nAnna Herczeg, Trainee<\/p>\n<p>&nbsp;<\/p>\n<p><strong>F\u00fcr R\u00fcckfragen<\/strong><br \/>\nBerith Hagvaag, Senior Consultant \/ Head of Marketing, <a href=\"mailto:berith.hagvaag@grayling.com\" target=\"_blank\" rel=\"noopener\">berith.hagvaag@grayling.com<\/a>, +43 1 524 43 00 26<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Am 25. J\u00e4nner 2021 war es soweit: Mit Corona-bedingter Versp\u00e4tung er\u00f6ffnete das erste FIVE GUYS Lokal in Wien. Neben dem Aufbau und der Betreuung des FIVE GUYS Austria Instagram Channels, begleitete die Kommunikationsagentur Grayling Austria den Launch mit kreativer Pressearbeit, einem Event f\u00fcr geladene Medien und Influencer-Relations und wird auch weiterhin als strategischer Kommunikationspartner beauftragt&#8230;.","protected":false},"author":5,"featured_media":44598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-46989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grayling launcht Burgerkette FIVE GUYS in \u00d6sterreich - Grayling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grayling launcht Burgerkette FIVE GUYS in \u00d6sterreich - Grayling\" \/>\n<meta property=\"og:description\" content=\"Am 25. J\u00e4nner 2021 war es soweit: Mit Corona-bedingter Versp\u00e4tung er\u00f6ffnete das erste FIVE GUYS Lokal in Wien. Neben dem Aufbau und der Betreuung des FIVE GUYS Austria Instagram Channels, begleitete die Kommunikationsagentur Grayling Austria den Launch mit kreativer Pressearbeit, einem Event f\u00fcr geladene Medien und Influencer-Relations und wird auch weiterhin als strategischer Kommunikationspartner beauftragt....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/\" \/>\n<meta property=\"og:site_name\" content=\"Grayling\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-08T14:27:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T15:49:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grayling.com\/wp-content\/uploads\/2023\/10\/five-guys-wien-grayling_website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ayer Mehmet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayer Mehmet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/\"},\"author\":{\"name\":\"Ayer Mehmet\",\"@id\":\"https:\/\/grayling.com\/de\/#\/schema\/person\/251e08a9ee207bed4560033529fa47ce\"},\"headline\":\"Grayling launcht Burgerkette FIVE GUYS in \u00d6sterreich\",\"datePublished\":\"2021-02-08T14:27:10+00:00\",\"dateModified\":\"2023-10-13T15:49:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/\"},\"wordCount\":396,\"publisher\":{\"@id\":\"https:\/\/grayling.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/grayling.com\/wp-content\/uploads\/2023\/10\/five-guys-wien-grayling_website.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/\",\"url\":\"https:\/\/grayling.com\/de\/news-and-views\/grayling-launcht-burgerkette-five-guys-in-oesterreich\/\",\"name\":\"Grayling launcht Burgerkette FIVE GUYS in \u00d6sterreich - 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