Grayling today announces it has appointed Sara Beirne as Head of Digital.<\/p>\n
Beirne will work alongside the agency\u2019s data analysis, planning and creative team, IGNITE, with a remit to drive digital growth, expertise and innovation across the Grayling network.<\/p>\n
Beirne joins from Eulogy where she was responsible for the company\u2019s digital capabilities as Head of Media, Insights and Planning. She led American Express, the agency\u2019s flagship social account, driving social-first creative across brand, corporate and merchant campaigns and sponsorships. Prior to Eulogy she was at MSL Group, Publicis, leading consumer digital engagement across the agency\u2019s global P&G portfolio.<\/p>\n
Her appointment is the latest in several senior level hires that has seen Grayling continue to invest heavily in its strategic counsel, creative and digital capabilities. It comes off the back of a hugely successful year for Grayling and a series of client wins across its network, including The Lego Group and Converse.<\/p>\n
Commenting on the hire, Sara Beirne says<\/strong>: \u201cIt is a very exciting time to join the Grayling team and collaborate with the company\u2019s incredible talent across its local, regional and international offices. I am very much looking forward to continuing the momentum of this year by accelerating our digital work and advancing the digital capabilities of Grayling\u2019s teams across its network. \u201c<\/p>\n Nathan Kemp, Grayling\u2019s global head of strategy and creative adds<\/strong>: \u201cThis is an exciting hire for Grayling. Sara\u2019s arrival not only bolsters our digital and social expertise, but it ensures we are fully leveraging the data, planning and creative capabilities into which we\u2019ve heavily invested and embeds digital and social into the heart of our thinking, ideas and campaigns.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Grayling today announces it has appointed Sara Beirne as Head of Digital. Beirne will work alongside the agency\u2019s data analysis, planning and creative team, IGNITE, with a remit to drive digital growth, expertise and innovation across the Grayling network. Beirne joins from Eulogy where she was responsible for the company\u2019s digital capabilities as Head of…","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[544],"tags":[],"class_list":["post-46901","post","type-post","status-publish","format-standard","hentry","category-uncategorized-de-2"],"acf":[],"yoast_head":"\n