{"id":46876,"date":"2023-10-06T14:16:46","date_gmt":"2023-10-06T13:16:46","guid":{"rendered":"https:\/\/grayling.com\/news-and-views\/communication-in-sports-surrounding-covid-19-vaccines-tokyo-olympics-and-the-nfl\/"},"modified":"2023-10-06T14:16:46","modified_gmt":"2023-10-06T13:16:46","slug":"communication-in-sports-surrounding-covid-19-vaccines-tokyo-olympics-and-the-nfl","status":"publish","type":"post","link":"https:\/\/grayling.com\/de\/news-and-views\/communication-in-sports-surrounding-covid-19-vaccines-tokyo-olympics-and-the-nfl\/","title":{"rendered":"Communication in sports surrounding COVID-19 vaccines: Tokyo Olympics and the NFL"},"content":{"rendered":"<p><span data-contrast=\"none\">As vaccination rollouts continue around the world and more people are making the decision on whether or not to get vaccinated, our favourite athletes and teams are no exception. The fight against COVID-19 is not over and both the International Olympics Committee (IOC) and National Football League (NFL) recognize that safety is still a high priority. Communications are once again at the forefront of fighting the battle. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">How has the threat of COVID-19 impacted the Olympics so far? How have\u00a0political\u00a0leaders balanced this issue so far\u00a0with their communications?\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">How has the NFL\u2019s stance on vaccines influenced\u00a0athletes\u2019\u00a0decisions\u00a0of their vaccine status?<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">With a handful of athletes that have publicly expressed their vaccine status and created polarization around their decisions, how will this impact their peers and competition?\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/gregmarshall2\"><span data-contrast=\"none\">Greg Marshall<\/span><\/a><span data-contrast=\"none\">, Account Executive from Grayling NY, takes a look at these discussions surrounding\u00a0vaccinations ahead of the Tokyo Olympics\u00a0this week\u00a0and\u00a0in the NFL ahead of their\u00a02021\u00a0season.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Vaccinations and rising COVID cases impacting Tokyo Olympic games\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As opening ceremonies draw closer,\u00a0the\u00a0precarious balancing act\u00a0of holding\u00a0onto\u00a0the 2020 Olympics amid the\u202frise of\u00a0COVID-19\u202fcases is difficult.\u00a0Olympic organizers said on June\u00a08\u00a0that they would bar spectators from most events at the Games scheduled to open\u00a0on July 23, a decision that followed a new state of emergency in Tokyo\u00a0from\u00a0a sudden spike in\u00a0COVID-19\u00a0cases.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">According to the Associated Press in May, John Coates, Vice President of the IOC said <\/span><a href=\"https:\/\/apnews.com\/article\/tokyo-health-coronavirus-pandemic-olympic-games-sports-589237a9e39d8bc59b13bdbf06953d7f\"><span data-contrast=\"none\">the games would open even if the city and other parts of Japan were under a state of emergency<\/span><\/a><span data-contrast=\"none\"> due to rising COVID-19 cases. As of July 14, IOC President, Thomas Bach told reporters that 85% of athletes and officials who will live in the Olympic village, and all IOC members and staff will be vaccinated or immune. Between 70% and 80% of international media representatives will be vaccinated.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Prime Minister Yoshihide Suga acknowledged the severe challenges the country of Japan faced as the more contagious Delta variant of COVID-19 had begun to circulate more rapidly, leading many to believe that Japanese government may push back at the IOC. But vocalizing some mixed messaging, Mr. Suga said he was committed to an Olympic Games that would not serve as another victim of the pandemic, but as an example of fortitude in the face of adversity.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">An\u202f<\/span><a href=\"https:\/\/www.change.org\/p\/%E8%8F%85%E7%BE%A9%E5%81%89%E9%A6%96%E7%9B%B8-%E4%BA%BA%E3%80%85%E3%81%AE%E5%91%BD%E3%81%A8%E6%9A%AE%E3%82%89%E3%81%97%E3%82%92%E5%AE%88%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB-%E6%9D%B1%E4%BA%AC%E4%BA%94%E8%BC%AA%E3%81%AE%E9%96%8B%E5%82%AC%E4%B8%AD%E6%AD%A2%E3%82%92%E6%B1%82%E3%82%81%E3%81%BE%E3%81%99-04a29b1b-b19d-4582-9b7b-7b29f030ccc3?utm_content=cl_sharecopy_28685503_ja-JP%3A0&amp;recruiter=1199662576&amp;utm_source=share_petition&amp;utm_medium=copylink&amp;utm_campaign=share_petition\"><span data-contrast=\"none\">online petition<\/span><\/a><span data-contrast=\"none\">\u202fto cancel\u00a0the Tokyo\u00a0Games\u00a0had\u00a0collected around 450,000 digital signatures\u00a0as of mid-July. The Asahi Shimbun newspaper, an official partner of the Olympics\u00a0and\u00a0one of the\u00a0largest\u00a0daily newspapers in Japan,\u202f<\/span><a href=\"https:\/\/www.asahi.com\/articles\/DA3S14916744.html?iref=comtop_Opinion_04\"><span data-contrast=\"none\">echoed the same\u00a0position in an editorial<\/span><\/a><span data-contrast=\"none\">. They called out\u00a0Japan\u2019s prime minister, Yoshihide Suga, to \u201cobjectively assess the situation and decide on the cancellation of the event this summer.\u201d\u00a0Making matters worse,\u00a0Bach\u00a0<\/span><a href=\"https:\/\/www.hollywoodreporter.com\/news\/general-news\/thomas-bach-gaffe-japanese-chinese-1234981734\/\"><span data-contrast=\"none\">referred to the Japanese people as \u201cChinese\u201d<\/span><\/a><span data-contrast=\"none\">\u00a0during his first public comments after landing in Japan and addressing COVID-19\u00a0issues around the Games.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Swimming star, Mark Andrews, is the biggest name from Team USA to reveal that he has not been vaccinated, saying he didn\u2019t want taking the vaccine to interfere with his training schedule. USA Track &amp; Field (USATF) said on July 6 that it&#8217;s athletes do not have to be vaccinated against COVID-19 before the Tokyo Olympics but it will be compulsory for all staff members making the trip.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.nytimes.com\/2021\/07\/08\/world\/asia\/tokyo-state-of-emergency-olympics.html?searchResultPosition=1\"><span data-contrast=\"none\">According to the New York Times<\/span><\/a><span data-contrast=\"none\">, public anxieties\u00a0amongst\u00a0health experts\u00a0have been running high as athletes have begun to pour into Japan from around the world. So far, at least four members of Olympic teams have tested positive for the coronavirus and been quarantined.\u00a0Organizers insist the\u00a0Games\u00a0can be held in a safe bubble\u00a0with\u00a0athletes regularly tested, contact traced and socially distanced.\u00a0By the time the Games start, officials expect\u00a0<\/span><a href=\"https:\/\/www.cnn.com\/asia\/live-news\/tokyo-summer-olympics-07-08-21\/h_c30bdc1e46d19109364ab3b5eecae819\"><span data-contrast=\"none\">more than 80% of athletes to be vaccinated<\/span><\/a><span data-contrast=\"none\">.\u00a0First\u00a0lady, Dr. Jill Biden,\u00a0<\/span><a href=\"https:\/\/www.today.com\/news\/jill-biden-lead-us-delegation-tokyo-olympics-will-attend-opening-t224629\"><span data-contrast=\"none\">will be attending the opening ceremonies<\/span><\/a><span data-contrast=\"none\">\u00a0to support Team USA.\u00a0France President\u00a0Emmanuel Macron is also\u00a0<\/span><a href=\"https:\/\/www.reuters.com\/lifestyle\/sports\/french-president-macron-attend-tokyo-olympics-minister-2021-05-21\/\"><span data-contrast=\"none\">expected to attend<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">NFL players, coaches and front office personnel vaccination debacle<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The discussions around the National Football League and vaccinations for their players continues to be a polarizing discussion topic ahead of their 2021 season. The NFL and NFL Players Association have been <\/span><a href=\"https:\/\/profootballtalk.nbcsports.com\/2021\/03\/25\/nfl-wont-require-covid-19-vaccines-but-will-encourage-them\/\"><span data-contrast=\"none\">clear in their communication<\/span><\/a><span data-contrast=\"none\">\u00a0that they\u00a0aren&#8217;t forcing\u00a0their\u00a0players to get vaccinated and have reiterated players can&#8217;t be cut for remaining unvaccinated through the beginning of training camp, but those who refuse to get the shots through the end of the season will have to live and work under strict restrictions and guidelines similar to the 2020 season.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Despite the NFL strongly encouraging and incentivizing vaccinations, several prominent players throughout the league have expressed scepticism about the vaccine&#8217;s safety and have not been vaccinated, which could impact their availability to play and practice this season.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Carolina Panthers quarterback Sam Darnold confirmed\u00a0on June 9\u00a0that he has not been vaccinated, stating, \u201cI still gotta think about all those certain things that go into it.\u201d\u00a0Detroit\u00a0Lions left tackle Taylor Decker\u00a0\u2013\u00a0\u00a0who recently signed a four-year, $60 million contract extension\u00a0\u2013\u00a0<\/span><a href=\"https:\/\/www.freep.com\/story\/sports\/nfl\/lions\/2020\/09\/02\/detroit-lions-taylor-decker-contract-extension-quick-emotional\/5696902002\/\"><span data-contrast=\"none\">said<\/span><\/a><span data-contrast=\"none\">\u202fin April,\u00a0\u201cI did not get vaccinated, and I\u2019m not going to. I\u2019m just not going to speak to the reasons why. I have my reasons.\u201d\u00a0Last month,\u00a0Buffalo\u00a0Bills wide receiver Cole Beasley stirred up controversy via a series of social media posts questioning the efficacy of vaccines,\u202f<\/span><a href=\"https:\/\/twitter.com\/Bease11\/status\/1393287788582293512?s=20\"><span data-contrast=\"none\">tweeting<\/span><\/a><span data-contrast=\"none\">, \u201cDo what you think is right personally. Don\u2019t feel like you have to go with the \u2018trend.\u2019 Have a mind of your own.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Jeff Chadiha, a senior columnist for NFL media, told me, \u201cMost of the league is still learning how to handle their own status on vaccine policies. Most coaches and players aren\u2019t publicly disclosing their stances, but everyone has a opinion. Teams continue to answer internal questions as we approach training camp in a few weeks.\u201d<\/span><\/p>\n<p><span data-contrast=\"none\">The news regarding NFL players getting fully vaccinated against COVID-19 continues to improve as the start of training camp approaches.\u202f<\/span><a href=\"https:\/\/profootballtalk.nbcsports.com\/2021\/07\/13\/eight-nfl-teams-have-85-percent-of-players-vaccinated\/\"><span data-contrast=\"none\">Pro Football Talk noted<\/span><\/a><span data-contrast=\"none\">\u00a0this past\u00a0Tuesday that eight teams have now hit the 85% vaccination threshold among players that allows for the loosening of certain coronavirus-related health and safety protocols.\u00a0But the biggest incentive\u00a0with NFL COVID-19\u00a0protocols\u00a0entails that\u00a0vaccinated players will not be subject to quarantine if they come into contact with a person with COVID-19. That means those players would not miss practice time or games, while an unvaccinated player would. For players\u00a0\u2013\u00a0especially those battling for\u00a0roster spots\u00a0\u2013\u00a0availability is critical.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cIn terms of competitive advantage, vaccination\u00a0rates\u00a0definitely matter,\u201d said\u00a0Chadiha.\u00a0\u201cWith superstars not being vaccinated, it will have a huge\u00a0affect \u2013 especially on team chemistry. There could be some tensions for athletes that need to be addressed\u00a0by team personnel moving forward.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Communication lessons to learn with vaccinations and event planning<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As mentioned in one of my previous\u00a0<\/span><a href=\"https:\/\/grayling.com\/news-and-views\/covid-19-has-changed-the-game-for-communicators-everywhere\/\"><span data-contrast=\"none\">blogs<\/span><\/a><span data-contrast=\"none\">, COVID-19 unequivocally\u00a0and universally\u00a0sparked the demand for strategic communications and crisis management.\u202fBoth the IOC and the NFL can agree that finding the right language to convey\u00a0their\u00a0messages\u00a0is more complex than some realize. \u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Communications leaders\u00a0must\u00a0build thorough relationships with\u00a0the public, partners and stakeholders\u00a0and lean on language to support that process.\u00a0As we can tell from both the Tokyo Olympics and NFL vaccine protocols, sometimes not everything is accepted and managed properly. Sometimes, there are things that are out of your control that affect your organizational objectives, including confusion and mixed messaging.\u00a0The money-generating opportunities and brand building around the Olympics and the NFL 2021 regular season continues to be dynamic,\u00a0<\/span><a href=\"https:\/\/www.sportstravelmagazine.com\/sports-covid-19-nba-nhl-nfl-ncaa-nascar-soccer-football-baseball-2021-olympics-tokyo-league-season-tournament\/\"><span data-contrast=\"none\">especially when fans are involved<\/span><\/a><span data-contrast=\"none\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Traditionally, the role of crisis communicators is to protect the reputation of the organization and maintaining its public image, however in 2021, that\u2019s not all it entails. As we saw with Prime Minister Yoshihide Suga, his public address on facing adversity and not becoming \u201canother victim of the pandemic\u201d created a strong message and stance of the Olympic Games planning process, however his hidden message that the Japanese government could make adjustments (hinting at the second rescheduling) if the Delta variant spreads rapidly could create public confusion.<\/span><\/p>\n<p><span data-contrast=\"none\">It\u2019s a waiting game to see if more communications strategy will be needed as the Games begin and progress week-by-week. For the NFL, there could be some additional communication strategy needed if the Delta variant spreads rapidly in the U.S. and affects our social engagements \u2013 so far,\u00a0<\/span><a href=\"https:\/\/www.wsj.com\/articles\/delta-variant-hospitalizations-covid-coronavirus-vaccine-immunity-11626374706\"><span data-contrast=\"none\">we\u2019re still in decent shape<\/span><\/a><span data-contrast=\"none\">. Check out my previous\u00a0<\/span><a href=\"https:\/\/grayling.com\/news-and-views\/from-the-experts-how-covid-19-and-black-lives-matter-is-changing-sports-media\/\"><span data-contrast=\"none\">conversation<\/span><\/a><span data-contrast=\"none\">\u00a0with Jeff Chadiha\u00a0on the NFL\u00a0and other sports leagues\u00a0were\u00a0handling COVID last summer, which\u00a0could forecast\u00a0how they might\u00a0tackle a Delta variant \u2013 if needed. Hopefully not, fingers crossed.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"As vaccination rollouts continue around the world and more people are making the decision on whether or not to get vaccinated, our favourite athletes and teams are no exception. The fight against COVID-19 is not over and both the International Olympics Committee (IOC) and National Football League (NFL) recognize that safety is still a high&#8230;","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[544],"tags":[],"class_list":["post-46876","post","type-post","status-publish","format-standard","hentry","category-uncategorized-de-2","Sector-consumer-pr-and-brand-communicationshealthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication in sports surrounding COVID-19 vaccines: Tokyo Olympics and the NFL - Grayling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grayling.com\/de\/news-and-views\/communication-in-sports-surrounding-covid-19-vaccines-tokyo-olympics-and-the-nfl\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication in sports surrounding COVID-19 vaccines: Tokyo Olympics and the NFL - Grayling\" \/>\n<meta property=\"og:description\" content=\"As vaccination rollouts continue around the world and more people are making the decision on whether or not to get vaccinated, our favourite athletes and teams are no exception. 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