A snapshot of the actions, words and behaviours defining communications based on insights from Grayling teams across 30 offices in Europe.<\/p>\n
1. The Death of Online vs Offline<\/strong><\/p>\n The first quarter of 2020 has seen a huge cultural shift across the globe, as the new social norms enforced by the COVID-19 pandemic have developed. The need for social distancing has resulted in huge swathes of human life moving online – creating enormous changes in human habit and communication (e.g. Zoom, HouseParty). Whole communities and demographic groups have moved their existences and networks to the web with a speed they would previously have thought impossible (e.g. Basic-Fit, Grayling client in BENELUX + FR).<\/p>\n What this means for brands<\/strong><\/p>\n 2. Community & collaboration<\/strong><\/p>\n Positivity can be hard to come by at present, but one indisputable upside to the COVID-19 pandemic has been the scale and speed of collaborative initiatives that have sprung up in response.<\/p>\n From the development of collaboratively-created online resources to help fight the spread of COVID-19, to entire educational programmes being spun up in the virtual worlds, to choirs, clubs, choruses and orchestras moving from physical space to virtual; the need to connect, to form communities and to share experiences has never been more evident.<\/p>\n What this means for brands<\/strong><\/p>\n 3. Humanity<\/strong><\/p>\n The deeper we get into the pandemic, and the longer global isolation measures are in place, the more people will seek human connection and contact – and a human approach to communications. Conversely, there has been a widespread backlash against those brands or people who have been seen to behave in a less-than-human (perhaps \u2018less than humanitarian\u2019) manner.<\/p>\n What this means for brands<\/strong><\/p>\n 4. Brands, know your place<\/strong><\/p>\n Now more than ever before, it\u2019s vitally important that brands and businesses have a clear idea of their place in the global conversation.<\/p>\n In this environment of COVID-19 content saturation, it\u2019s more important than ever for brands to remember that they don\u2019t always need to have something to say.<\/p>\n What this means for brands<\/strong><\/p>\n 5. Change and disruption<\/strong><\/p>\n We are a long way from being able to make accurate predictions as to the shape that society and the economy will take as we adjust to a post-pandemic reality. However, it is certain that there will be huge opportunities as markets re-open and new models of business become apparent, as our changed and changing lifestyles give rise to concomitant changes in supply and demand.<\/p>\n What this means for brands<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"A snapshot of the actions, words and behaviours defining communications based on insights from Grayling teams across 30 offices in Europe. 1. The Death of Online vs Offline The first quarter of 2020 has seen a huge cultural shift across the globe, as the new social norms enforced by the COVID-19 pandemic have developed. The…","protected":false},"author":5,"featured_media":43578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[544],"tags":[],"class_list":["post-46778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-de-2"],"acf":[],"yoast_head":"\n\n
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