Baroness (Nicky) Morgan joins Grayling Advisory Board
We are delighted to announce that Baroness (Nicky) Morgan has been appointed to Grayling’s UK Advisory Board. The Advisory...Weiterlesen
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We know, we know – London’s full of PR agencies.
But we like to think we’re a bit different.
For a start, quite a few of us are actually Londoners – over a third of us were born within the M25 (a few even before it existed).
And the rest of us? As diverse as our client list.
We’re talking Visa, NHS, Huawei, M&S, Red Bull, easyJet holidays, Hilton, the list goes on.
So yeah, we know this city and its people.
North versus south. East versus west. Every contest. Every context.
We know there’s more to business here in the capital than just Canary Wharf.
Our business know-how doesn’t stop at the Watford gap.
And Brexit won’t block any of the international relationships we’ve built up over the years.
London is our global head office and the home of Ignite – our central team of creative specialists.
More than that, London is also the pumping heart of the Grayling business.
Sure, we get that London’s not the be all and end all – there’s a world outside of these streets – which is why we’re connected with eight other offices that make up our UK network. Plus 30 more across the world.
Whether you want to start debate in Westminster, drive footfall to Westfield, or run a global campaign from one central hub, think about us.
An award-winning agency right here in London.
Grayling, London. (Did we say that we are based in London?)
Amadeus is one of the world’s largest travel technology companies. In a changing industry landscape, it’s broad solutions offering – available across every element of the traveller journey – is shaping the future of travel.
To befit its size, scope and heritage, Grayling has been working with Amadeus since 2018 as its global agency of record. We deliver creative campaigns and run a global press office across seven markets (and growing) for Amadeus. We are realigning its global corporate communications priorities, bringing to life its strategic business areas and creating a globally relevant hero campaign for 2020 that will take its customers, partners, and the traveller, on a journey into the future of travel.
NHS Health Education England required an attention-grabbing campaign to encourage 16-18 year olds to consider a career in nursing and to illiminate the negative steriotype attached to it.
Research conducted showed that many people aren’t aware of many of the positives of a nursing degree and career – so #knowaboutnursing was developed as the creative platform.
Given the age of the target audience the campaign was social-led with a paid approach implemented across Facebook, Instagram and Twitter.
The campaign reflected diversity with campaign ambassadors from all walks of life.
There were two objectives for this campaign.
The first was to raise awareness of the right to choose where to give birth. The second was to encourage more women and their partners to use CQC reports when researching their options.
The campaign was executed through traditional media activity which included developing a press release based on consumer research demonstating that women spent more time decorating their nursary than choosing a birth hospital and making a birth plan.
10 relevant ‘mummy bloggers’ wrote a blog on their own personal experiences of maternity services and used information from the campaign press release and assets.
The campaign also encouraged social media and stakeholder engagement using #YourBirthPlan.
Grayling has proven to be a critical driver of our communication success. They have taken a sensible strategic view of what needs to be done for our business, and have put in place a clever and practical tactical plan which has in turn delivered exceptional results.