Grayling CEO Sarah Scholefield appointed PRCA Chair for 2022-2024
The Public Relations and Communications Association (PRCA) has announced Grayling’s Global CEO Sarah Scholefield MPRCA as its 2022-2024 Chair....Weiterlesen
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We’re proud to be in Scotland, to see things differently.
We grab every opportunity, change perceptions, and create advantage for you.
Our Edinburgh team was around before devolution, and they are one of the most respected communication teams in the country.
And as part of the Grayling group, we’re part of the most respected and connected communications agencies the world over.
We produce campaigns that are both relevant locally, and relevant for a worldwide audience.
We have the power to transform how people view your business.
We align with the heart of your strategy, so your brand stays in the hearts of the audiences you want to speak to.
We’re talking public affairs, b2b, b2c, crisis and reputation management, digital and social media.
We do healthcare, telecoms, retail, tech, food and drink, energy, education and professional services.
We get that not all agencies cover all bases like we can. But not all agencies have a can-do attitude like we do.
And not all agencies are part of a connected network with eight UK offices, 25 European ones, and 30 worldwide.
Whether it’s a homegrown campaign or one that creates global impact – our output is always the same.
Exciting, game-changing, results-driven.
We’re Grayling, Edinburgh.
Come and see for yourself.
The European Society of Coloproctology (ESCP) briefed Grayling to support its expansion goal to increase its membership by undertaking a dedicated engagement campaign by engendering emotive connection with ESCP.
We underlined the benefits of ESCP membership and actively engaged with audiences, creating a hard-working, content-driven social media campaign that provided a consistent drumbeat about ESCP’s expertise and ongoing activities, punctuated with key milestones.
Our campaign sought to bring the reality of being part of this active professional network to life by making those involved more ‘human’ and accessible through videos, tweet chats and Q&As.
We worked in partnership with ESCP to create new content for the website that we could then drive traffic to, primarily using social media cannels.
HSBC UK wanted to increase their public support amongst regional communities in Scotland, North of England and Northern Ireland.
Our approach was to demonstrate the contribution that HSBC customers made to Scotland, North of England and Northern Ireland economies by highlighting their growth, success and job creation.
We designed a strategy to put HSBC’s customers at the heart of our communications and reflecting the grassroots business issues. The guiding principle was that our communications should not be explicitly about banking but, rather, about HSBC supporting business growth and regional economies. Put more simply: ‘It’s not banking, it’s business’. This was a new way of communicating for banks at regional level.
As more international legal corporations arrive in Scotland and competition increases, the opportunity to create a unique and independent personality for Morton Fraser has grown.
We achieved this in two ways: the type of content we produced was deliberately personal, immediate and relevant, involving digital and social media as well as broadcast channels.
Our arguments cut through the noise: we avoided sitting on the fence, positioning the firm as the go-to place in Scotland for embedded, realistic advice.
We integrated our campaign with the firm’s wider marketing approach, called Welcome to Clarity. We repurposed our content on social media and used in-house content across online editorial channels, too.
Our work cuts across six key growth areas: the firm, corporate, commercial real estate, private client, public sector and litigation.
We launched the campaign with a special dinner for 15 high profile media and influencers during Scotland Food and Drink fortnight at The Edinburgh Cookery School. The evening featured food and drink from Scottish suppliers such as Scotbeef, which it has worked with for over 60 years, as well as Dawnfresh and one of their newest suppliers, Old Curiosity Gin. For consumers, we devised the concept of the ‘Centenary Taste Trail’, a series of food festival style events in 5 locations across Scotland which featured some of the same suppliers doing demos and tastings
Grayling has transformed our view of the value and impact of PR. Their can-do attitude, excellent writing skills and alignment with our business objectives have helped deliver outstanding results.
Grayling provided excellent Public Affairs support for our organisation. Outreach on our behalf to political stakeholders was exceptional and the team provided strong support for our strategic engagement plan.
This campaign showed our Scottish customers that we are locally relevant and committed to Scotland. It aligned with the heart of our food strategy and brilliant Scottish products in a new, fun and modern way.
Grayling are a real extension of our team; offering great counsel, creative ideas and have a can-do approach. Their local contacts are great, both in terms of media and influencers, and also within our own network as they really get the business.
Some of the other brands that put their faith in us