Welcome to
Grayling Budapest

To introduce the new product variants of Herbalife Nutrition`s popular Formula-1 shake and to inform, educate and engage local media and influencers we planned and implemented a three-phase educational campaign focusing on the importance of healthy breakfast habits.
Firstly, we personally delivered teaser gifts, including product samples and press event invitations to key lifestyle, healthcare and mainstream media outlets.
Secondly, we conducted an online survey among Herbalife Hungary`s Facebook followers (more than 1,000 participants) on healthy breakfast habits, with the involvement of Herbalife social media agency.
We analyzed and showed the results of the survey in the frame of a healthy press breakfast where we invited experts, celebrities, influencers and journalists  to talk about the characteristics of a healthy breakfast; Shake Competition was also held with an amazing prize. Following the press event we distributed a press release and infographics about the results of the survey

We provided integrated communication support on the occasion of the opening of the first The Ritz-Carlton hotel in Hungary (in May 2016). Activities included a multi-channel teaser brand awareness campaign, press events, the grand opening event of the hotel with the participation of the Prime Ministers of Hungary and Albania, ambassadors and key business stakeholders, social media content management, local and international media management.

In 2019, Grayling Hungary managed an integrated educational communication campaign for Skanska Hungary with the objective of raising the awareness on the WELL Building Standard and benefits of WELL Certified office buildings, highlighting Skanska`s solutions among B2B and B2C target groups.
To showcase the WELL Building Standard, Skanska Hungary produced a series of movies – a more general one which had the role of a teaser and 10 short specific movies addressing each in the 10 elements that shape the standard.
To raise the traditional media’s awareness of the topic, we launched the campaign with a PR blitz to the journalists. Then the multi-channel campaign followed and included social media (Facebook, YouTube, Instagram) and Google Display advertisements, banners on index.hu, PR interviews on portfolio.hu and forbes.hu and a native article and online questionnaire on szeretlekmagyarorszag.hu.

As a result, the YouTube videos got almost 600 thousands views, the social media insights rose steadily in different areas (page likes, followers, engagement) and there was significant progress in the performance of the landing page (sharp rise in the number of visitors, spending more time compared to other pages of the website).

To help younger and elder age users to stay safe online, Kaspersky run a ‚Can you just’ campaign to demonstrate the key findings of the company`s latest research on how younger generation is being increasingly called upon to provide tech support to an aging population which can have a negative impact on family relationships.

To spread the topic in Hungary we involved Mária Bernschütz, a popular generation researcher to the communication by using her quote in the press release and sharing the findings of the research in her blog, Generatika and in TV and radio interviews.

We have generated 49 appearances in important mainstream and tech media with the reach of 9 950 000 in Hungary, positioning Kaspersky as an expert who cares the internet safety of different generations.