Welcome to
Grayling Brussels PR

Belcampi is the first pasta from Belgian soil and was launched in June 2019. To launch the brand, we elaborated a specific communication strategy to target all different types of media. We distributed a consumer press release to lifestyle/food press and a more corporate press release (with focus on the story of the company and the creators) to general/business press. A productmailing was sent to a selection of food press. It contained a branded Belcampi box with a leaflet and USB stick with a video to tell the story about the pasta and 2 bags of pasta for tasting. To target food bloggers and influencers, we set up two cooking workshops with a known Belgian chef and tv personality: Carlo de Pascale. Bloggers could cook 4 different pasta dishes together with the chef and savour their recipes afterwards all together during a nice lunch/dinner.

Viva Scandinavia is a tea-centric brand founded in Denmark in 2010, offering designed premium tea accessories. The brand strives to modernize tea traditions and take them to new heights. To give the brand more visibility, we set up an influencer campaign where we gave the opportunity to a selection of lifestyle/deco influencers to test a few products of the assortment. The outcome was a very nice visibility on social media through Instagram posts, stories and blogposts. To reach out to lifestyle press, we sent a press release and gave them the opportunity to try out some tea accessories to discover Viva Scandinavia. The return was very positive and these testings resulted in a qualitative press coverage in premium lifestyle/deco magazines.

Grayling’s goal is to position Jaguar Land Rover and their various range of cars outside the automotive media, by setting up partnerships with other industries in gastronomy, music, fashion etc. We have developed a 360° media strategy in order to display the wide variety of cars and have developed an own idendity for each car. Through continuous PR actions, Grayling has managed to develop a good releationship with media and influencers and has positioned both brands as leaders in the market.

Grayling’s challenge is to position Nikon as THE brand for all photographers, wether they are professionals or hobbyists. In order to reach out to these various target groups, Grayling has developed different communication strategies targeting influencers, media and professionals.  We’ve selected a dedicated team of influencers with various backgrounds to become a true Nikon ambassador as a member of Team Nikon. We’ve also built up a close relationship with press photographers by setting up the Nikon Press Photo Award, a prestigious industry award.  For this yearly event, Grayling does not only take care of the media relations, but is also in charge of the selection and briefing of the jury members and the coordination of the participants.