Welcome to
Grayling Brussels PR

International F&B company Autogrill is the silent force behind many eateries in Belgian train stations, along roadways and in Brussels Airport. Grayling CDR Belgium supports them in their mission to show to partners, customers and potential staff that Autogrill is a trustworthy partner on every aforementioned level. Through a smart mix of media relations, event organisation and influencer communication, we’ve managed to put product launches and branch openings of Autogrill and its affiliate branches in the spotlight.

Belcampi is the first pasta from Belgian soil and was launched in June 2019. To launch the brand, we elaborated a specific communication strategy to target all different types of media. We distributed a consumer press release to lifestyle/food press and a more corporate press release (with focus on the story of the company and the creators) to general/business press. A productmailing was sent to a selection of food press. It contained a branded Belcampi box with a leaflet and USB stick with a video to tell the story about the pasta and 2 bags of pasta for tasting. To target food bloggers and influencers, we set up two cooking workshops with a known Belgian chef and tv personality: Carlo de Pascale. Bloggers could cook 4 different pasta dishes together with the chef and savour their recipes afterwards all together during a nice lunch/dinner.

French asset manager Carmignac turned to Grayling CDR Belgium to raise brand awareness and establish relationships with financial advisors, bankers and high net worth individuals through media campaigns in the Benelux. By offering support in the organisation of events, press conferences and round tables, pitching interviews and opinion pieces and proactively spotting media opportunities, we were able to significantly raise Carmignac’s profile in Benelux media.

In March 2021, DHL Express opened its largest Belgian and ecological distribution centre, Cityhub, at Blue Gate Antwerp. Grayling CDR Belgium was asked to take care of all aspects of the opening event, ranging from invitations to logistics, practical organisation and media relations. Extra challenge: organising a hybrid event, both accessible online and in real life during ever challenging Covid times. In the presence of transport, logistic, ecologic and regional press and local stakeholders and politicians, DHL’s Cityhub was off to a flying start.

For more than a quarter of a century, Grayling CDR Belgium has been supporting EY with the organisation of ‘l’Entreprise de l’Année^® (Brussels and Wallonia) and ‘Onderneming van het Jaar^®’ (Flanders). These awards are the most prestigious business awards worldwide and attract key influencers, politicians and even members of the royal family. For the benefit of EY and the winning companies, it is key to have an extensive media coverage. That’s where we come in. EY Belgium counts on Grayling CDR Belgium’s experience in media relations to attract as much media attention as possible for the two Belgian editions, focusing on key journalists and audiovisual media.

Grayling CDR Belgium’s goal is to position Jaguar Land Rover and their various range of cars in automotive media, as well as in general, lifestyle, tech and other press. Maintaining a constant communication flow and setting up partnerships with other industries in gastronomy, music, fashion etc. is part of the 360° media strategy we have developed in order to display the wide variety of cars. Through continuous PR actions, Grayling CDR Belgium has managed to develop a good relationship with media and influencers and has positioned both brands as leaders in the market.

Noordvlees (part of Noordvlees Group, the second biggest slaughterhouse group in Belgium) is a big company with strong local anchors within a small community. Grayling CDR Belgium has supported the company for decades in terms of transparent communication and open-door policy. Staying in line with every modern company, Noordvlees Group adopted social media channels. In the quest for the right angle for the Instagram account, we created the digital and physical mascot Vik het Varken (Vik the Pig). Loved by the employees and the community, Vik stands for open communication and became the friendly, recognisable face of the company within the neigbourhood.

Grayling CDR Belgium’s challenge is to position Nikon as THE brand for all photographers, wether they are professionals or hobbyists. In order to reach out to these various target groups, Grayling has developed different communication strategies targeting influencers, media and professionals.  We’ve selected a dedicated team of influencers with various backgrounds to become a true Nikon ambassador as a member of Team Nikon. We’ve also built up a close relationship with press photographers by setting up the Nikon Press Photo Award, a prestigious industry award.  For this yearly event, Grayling CDR Belgium does not only take care of the media relations, but is also in charge of the selection and briefing of the jury members and the coordination of the participants.